Color Trends: A look at Magazine Color Trends
Color Inspiration
Recently Colourlovers did an article post regarding the latest magazine color trends. They picked the winners of 2009. The color that stood out the most and lead the color trend was Blue.
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See the rest of the 2009 Magazine Color Trend Winners as well as the other finalist at Colourlovers.
Add comment February 5, 2010
Huge Collection of Free Serif Fonts for Graphic Design
We understand that the graphic designers that we work with are always looking for new fonts. In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. We have put together a list of some of the best serif fonts on the web.
20 Classy Free Serif Fonts by D-List
30 Extremely Elegant Serif Fonts by Webdesign Ledger
20+ Beautiful Free Serif Fonts by Think Design Blog
10 Free Serif Fonts by MyInkBlog
1 comment February 4, 2010
Web and Print Design Following or Ahead of Fashion?
The Splashes of sunshine for spring 2010 from the New York Fashion Week that was held during September 10 – 17, 2009 shows the color palette for Spring. The pantone colors that were realeased are already making their way into web and print design. Download the pdf of the Pantone 2010 Spring Fashion Colors and let us know what you think. (more…)
Add comment February 3, 2010
PRISMA GRAPHIC COMMEMORATES 30 YEARS
Reflecting on 10 years of significant growth
PHOENIX, Ariz. – February 1, 2010 – While a tough economy has consumed a number of its competitors, Prisma Graphic Corp. will mark its 30-year anniversary this year. The company, which began in 1980 as a small boutique print shop, has since transformed itself into an all-inclusive marketing solutions provider under the leadership of Bob Anderson.
Voted #1 by its customers in Ranking Arizona for the past three years, Prisma Graphic is committed to ongoing product and service enhancements – utilizing technology and refining online products to satisfy the marketing efforts of its client base. Prisma is committed to providing clients highly-targeted direct response campaigns, integrated with online micro-sites for data collection, personalized email and/or mobile message follow-up, database management and tools that report final return on investments. (more…)
Add comment February 3, 2010
10 Must Have Design Websites to Check Daily
How do you start your day out. If you are like most designers, you start out with a little industry news and inspiration. These collections of online magazines, some with pdf version, are listed here to give you a kick start to your day.
Let us know what magazines or sites you go to on a daily basis to awaken your design spirit and get you moving each day.
Need the newest articles for graphic and web design? This site has it all, from inspiration, typography, color theory, interviews, and freebies. Both for the graphic designer, print designer, or web designer.
http://www.inspiredm.com
CMYK Magazine is where aspiring creatives showcase their talents to an industry driven by inspiration and new ways of creative problem solving. At the same time, CMYK Magazine is where creative directors, agency principals and art buyers recruit students and recent graduates at today’s top art-design schools: art directors, copywriters, designers, photographers and illustrators.
http://www.cmykmag.com
2 comments January 26, 2010
High Resolution Images and Commercial Printing
When designing and getting graphic design digital files ready for commercial offset printing, make sure all the images in your design are high resolution. Have you ever looked at some printed material that contains blurry or blocky images? The most likely cause is incorporating low resolution images. To ensuring that your design is a high quality printed job is as as proofing your design and making sure all of the image files are of high resolution. (more…)
Add comment January 25, 2010
Why use Web to Print technologies?
Web-to-print, also known as Web2Print or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This online service is a streamlined, cost-effective way to order and print your business materials.
Who Benefits from Web to Print:
- Marketing departments
- Employees in charge of printed materials
- Sales representatives
- Human resources
- Franchise networks
- Office managers
- Accounting!
Picture having an online catalog of all your companies promotional materials for employees, managers, and your sales force to select from pre-determined marketing material, customize it, and then have access to online ordering and tracking!
Web-to-print solutions, or print on demand publishing, allow your company to control what promotional materials that your department managers, franchise operators, and clients have access to in order to make choices such as which marketing template to use and how many to create. But what if I need to make changes? No problem, make changes to fonts, layout, templates, design, images, etc, with a WYSIWYG editor. Web to print saves money because your company is only printing marketing material as needed.
Protect Your Image
Your Brand is important. By having all of your collateral marketing material in one place, with control over access and content, you can make sure that your image is the same between all of your locations or departments. Having all your locations and all of your employees accessing one-central printing center that you have complete control over means your clients sees a solid consistent company.
By using a web-to-print solution you can protect your logo and trademarks, the identity your company has built. And since all of your marketing material from brochures, business cards, stationary all have your logo and trademarks on them, they are worth protecting. Since users order from a catalog of pre-approved marketing and sales materials, you can make sure your brand, logo, and trade and service marks are all consistent throughout your organization.
Advantages of Web-to-Print Solutions
- Coordinate worldwide marketing efforts
- Web-to-print makes the entire process easier, more accessible, and cost-effective
- View and download PDF proofs
- Access powerful, dynamic reports and receive email updates
- Assign administrators to monitor and approve orders
- Define and analyze cost centers
Interested in seeing what a web to print solution can do for you? Check out a web to print demo provided by dokshop, powered by Prisma Graphic. Choose between a real-time on-line experience or a personal one-on-one demonstration.
Add comment January 21, 2010
PRISMA GRAPHIC ADDS TO EXECUTIVE TEAM
PHOENIX, Ariz. – January 20, 2010 – Prisma Graphic Corp. announces the expansion of its executive team with the recent promotion of Rob Steele to Marketing & eCommerce Director. In this newly created position, Steele will be utilizing technology to expand the services and capabilities the company provides, including marketing supply chain management, online business-to-business and overall web-to-print solutions.
Steele will be building on Prisma’s current expertise of managing marketing supply chains with proprietary online products such as dokshop; offering clients an efficient way to create and distribute branded print and digital materials by multiple users and locations, while corporately controlling inventory and costs. He will be introducing other services like printpower.com, which is a user-friendly, web-to-print solution providing designer-quality products for competitive prices. In his new role, Steele will also oversee a team of eight members, the complete redesign of their website and company-wide marketing efforts in general.
“We created this position to specifically address the evolving needs of our clients and our future roll in the marketing mix,” explained Robert Anderson, president of Prisma Graphic. “Rob is a forward-thinker who always considers efficiency and what’s best from the client perspective. Technology has allowed us to be much more innovative in our approach, enhancing our ability to offer cost-effective marketing communication tools in both the print and digital arenas,” Anderson added.
Steele joined Prisma’s sales team in 2001, producing nearly three times the industry average the first year, and ultimately became one of Prisma’s top salespeople. Prior to joining the company, he worked as a production manager for Esser Design in Phoenix. Attending the University of Nebraska–Lincoln, Steele received a Bachelor of Journalism, majoring in advertising with minors in marketing, English and history. After graduating in 1995, he was hired by Orent Graphics in Omaha as a project manager. In 1997 he joined Zaiss & Company, a leading marketing and communications firm, as a production manager, overseeing direct mail campaigns and print expenditures for major clients.
To contact a representative of Prisma Graphic and learn more about their products and services call 800 379-5777 or visit prismagraphic.com.
About Prisma Graphic
Prisma Graphic, headquartered in Phoenix, Ariz., is a full-service, marketing solutions provider with an emphasis in commercial printing that specializes in online marketing supply chains and has been ranked #1 by Ranking Arizona magazine for 3 years running. Founded in 1980, Prisma works from a state-of-the-art 82,000 square foot facility and offers products and services that include web, sheetfed and variable digital printing, design support, data analytics, warehousing, fulfillment and complete in-house mailing. To learn more about Prisma Graphic visit prismagraphic.com.
Add comment January 20, 2010
The Spirit of Giving- Prisma Graphic teams up with St. Mary’s Food Bank for an 8,000 can food drive.
A Gift to Many at the Holiday Season.
Being in the service business, the notion of positively impacting others comes natural to all of us at Prisma Graphic. We are fortunate for our partnerships and we count our blessings every single day. In the spirit of the holiday season we hope to unite the resources of our clients, co-workers, families and friends to help our community. Prisma Graphic has set a goal to collect 8,000 cans of food to donate to St. Mary’s Food Bank Alliance by the end of January 2010.
St. Mary’s Food Bank Alliance, the world’s first food bank, is a non-sectarian, nonprofit organization that alleviates hunger by efficiently gathering and distributing food to sites that serve the hungry. Covering 13 of Arizona’s 15 counties, this worthy organization is committed to volunteerism, building community relationships and improving the quality of life for all Arizonans in need.
As a special thank you for your continued support and patronage, Prisma Graphic will match all donations can for can or dollar for dollar until this goal is reached; a perfect way to give a deserving family a happy holiday.
Please join us to make a donation:
Simply click here to contact Prisma Graphic to arrange for the pickup of your food or monetary donation. We’ll contact you to coordinate a convenient time for one of our delivery drivers to stop by your location
2010 – The Spirit of Giving Continues…
To continue the spirit of giving throughout 2010, Prisma Graphic is planning the following company events to support our community. Please check back for updates throughout the year.
April – May 2010: Habitat for Humanity
October 2010: Race for the Cure
November – December 2010:
St. Mary’s Food Bank Alliance Drive and
Crisis Nursery Hope for the Holidays Campaign
Add comment December 17, 2009
