Web to Print: The DokShop Solution

November 10, 2009 at 3:36 pm Leave a comment

WEB TO PRINT: The DokShop Solution

DokShop For some years now discerning print buyers have been charged with reducing costs, saving time and improving results, all the while saddled with tight marketing budgets based on revenue generation. While some marketers have turned towards alternative media to help meet their defined objectives, others simply started cutting back their efforts altogether. Those that have experimented with multi-channel communications, especially the integration of print and the Internet, have found they did not need to stray too far to get results. And really, with so many companies falling well short of their sales objectives today, no one can afford to scale back any part of their marketing efforts.

 A September 2008 Epsilon survey of top Chief Marketing Officers reported that over 94% of the respondents said they feel “a tough economic period is precisely the time when marketing plays a key role.” By investing in proven strategies and collateral-based marketing materials, companies can sustain basic marketing efforts that continue revenue flowing even through economic downturns. This notion can be substantiated considering the CMO Council’s 2008 Marketing Outlook that said events and trade shows, direct marketing, sales support materials, and online marketing were at the top of marketers’ investment lists.

 Generally speaking, collateral-based materials have always been centered in corporate marketing departments where brand standards, timing, costs and other critical aspects of marketing campaigns can be closely monitored. With the time, expense and headcount required to maintain this control, however, many have looked to their vendors for solutions. Meeting these demands on time, with ease, and at reasonable prices can be difficult; especially for those vendors unwilling to evolve. Many traditional printers have yet to embrace the web-to-print relationship, maybe for fear of losing the customer to the convenience of the Internet, or simply due to a lack of technological confidence or knowledge.

 “In today’s business environment, being able to provide traditional print, as well as a robust web-to-print solution, is crucial to the future success of any commercial printer,” according to Bob Anderson, President of Prisma Graphic Corporation. Launched almost 9 years ago, Prisma’s industry-leading, online solution called dokshop has become an integral part of the company’s business and appeal. “Most of our clients really understand the importance of an online application like this right from the start,” says Anderson. “Our dokshop system alleviates the majority of the day-to-day costs and headaches of corporately-managed marketing efforts; helps to explain why it has become the fastest growing component of our company.”

 Dokshop Defined

DokShop Prisma Graphic developed dokshop.com as an online solution to support company-specific ordering sites that are tailored and personalized to meet the individual needs of each client. More specifically, dokshop sites enable clients to easily manage and distribute valuable corporate marketing assets; direct mailers, sales sheets, brochures, image or logo libraries, advertisements and email blasts, for example. These products can be produced statically or variably and either printed on demand and/or distributed electronically or by any common carrier. More importantly, the basic functionality of these sites gives complete control to the client to decide who can order, how often, how much and how each order is cost accounted.

 Prisma Graphic promotes these fully-customizable, web-to-print solution sites to clients looking to save time and money in the marketing process. With complete personalization options, dokshop can mirror a corporation’s centralized marketing department and help to lower basic administrative costs. Ultimately, dokshop’s very existence is to help marketers maintain brand standards, manage multiple location orders and total inventory, minimize collateral waste and economically distribute assets quickly and efficiently.

 Orders placed through dokshop typically ship within 1-to-4 working days from the time of receipt – a fraction of the time needed for a traditional order. Since introduced in 2001, dokshop has enabled businesses around the country to launch worldwide marketing campaigns much more efficiently. Today, dokshop supports nearly 235 clients with over 32,000 users and continues to grow.

 Simply put, dokshop allows Prisma Graphic to offer their clients the products and services they need, when they need it and how they need it. Please contact your current Prisma Sales Representative, or Bob Anderson now to find out how this dynamic web-to-print solution can benefit your company (800 379-5777 or  roberta@prismagraphic.com ).

  “What brought Avnet to Prisma in 2000 was the need for a quick turnaround on a specialty order of embossed business cards. I am pleased to say we have been married like ink to paper with them ever since. Prisma not only upholds our project deadlines but also meets our time, cost and quality standards. Needless to say, when they launched their dynamic online ordering site, we were the first in line. Their dokshop system has helped us control brand consistency across our 300 world-wide locations, streamline our print buying process and manage our company collateral; supporting our company-wide green initiative. Our business relationship has significantly grown and strengthened over the years, as they continue to work with us and our ever-evolving needs. The key to their success is their friendly service, ideas and consistent effort to support our programs.”

 Al Maag,   Chief Communications Officer, Avnet

With operations in 73 countries, Avnet has become one of the world’s largest technology distributors of electronic components, embedded subsystems, enterprise computing products and solutions. Their corporate social responsibility strives to make a difference in their employees, community, industry and the environment.

In 2008, Avnet was recognized in the list of “America’s Most Admired Companies” by Fortune magazine – ranking first in many categories and second overall.

 “As a large organization, one of the biggest struggles we face, as do many large organizations, is maintaining brand consistency. We also have the added challenge of supporting multiple locations throughout the country, which can be both time consuming and costly. A couple of years ago, Prisma set us up with a dokshop site, which streamlined our ordering process while allowing us to maintain our brand throughout our nearly 200 locations. Our dokshop site has made it easy for our locations to utilize corporate-approved materials, rather than relying on their own collateral.”

 Darin Hancock,  Marketing Manager, University of Phoenix

In the past 30 years, University of Phoenix has helped transform the landscape of higher education by making it easily accessible for working students. The University is accredited by The Higher Learning Commission and is a member of the North Central Association (ncahlc.org). University of Phoenix offers a wide variety of degree programs at the Associate’s, Bachelor’s, Master’s and Doctorial levels and in fields such as business, technology, health care and education to name a few.

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Print Smart: The Rewards of Being Green Primsa Graphic is Proof to Print G7 Master Qualified.

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