PRISMA GRAPHIC ADDS TO EXECUTIVE TEAM

January 20, 2010 at 7:05 pm Leave a comment

PHOENIX, Ariz. – January 20, 2010 – Prisma Graphic Corp. announces the expansion of its executive team with the recent promotion of Rob Steele to Marketing & eCommerce Director. In this newly created position, Steele will be utilizing technology to expand the services and capabilities the company provides, including marketing supply chain management, online business-to-business and overall web-to-print solutions.

Steele will be building on Prisma’s current expertise of managing marketing supply chains with proprietary online products such as dokshop; offering clients an efficient way to create and distribute branded print and digital materials by multiple users and locations, while corporately controlling inventory and costs. He will be introducing other services like printpower.com, which is a user-friendly, web-to-print solution providing designer-quality products for competitive prices. In his new role, Steele will also oversee a team of eight members, the complete redesign of their website and company-wide marketing efforts in general.

“We created this position to specifically address the evolving needs of our clients and our future roll in the marketing mix,” explained Robert Anderson, president of Prisma Graphic. “Rob is a forward-thinker who always considers efficiency and what’s best from the client perspective. Technology has allowed us to be much more innovative in our approach, enhancing our ability to offer cost-effective marketing communication tools in both the print and digital arenas,” Anderson added.

Steele joined Prisma’s sales team in 2001, producing nearly three times the industry average the first year, and ultimately became one of Prisma’s top salespeople. Prior to joining the company, he worked as a production manager for Esser Design in Phoenix. Attending the University of Nebraska–Lincoln, Steele received a Bachelor of Journalism, majoring in advertising with minors in marketing, English and history. After graduating in 1995, he was hired by Orent Graphics in Omaha as a project manager. In 1997 he joined Zaiss & Company, a leading marketing and communications firm, as a production manager, overseeing direct mail campaigns and print expenditures for major clients.

To contact a representative of Prisma Graphic and learn more about their products and services call 800 379-5777 or visit prismagraphic.com.

About Prisma Graphic

Prisma Graphic, headquartered in Phoenix, Ariz., is a full-service, marketing solutions provider with an emphasis in commercial printing that specializes in online marketing supply chains and has been ranked #1 by Ranking Arizona magazine for 3 years running. Founded in 1980, Prisma works from a state-of-the-art 82,000 square foot facility and offers products and services that include web, sheetfed and variable digital printing, design support, data analytics, warehousing, fulfillment and complete in-house mailing. To learn more about Prisma Graphic visit prismagraphic.com.

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