PRISMA GRAPHIC COMMEMORATES 30 YEARS

February 3, 2010 at 5:20 pm Leave a comment

Reflecting on 10 years of significant growth

PHOENIX, Ariz. – February 1, 2010 – While a tough economy has consumed a number of its competitors, Prisma Graphic Corp. will mark its 30-year anniversary this year. The company, which began in 1980 as a small boutique print shop, has since transformed itself into an all-inclusive marketing solutions provider under the leadership of Bob Anderson.

Voted #1 by its customers in Ranking Arizona for the past three years, Prisma Graphic is committed to ongoing product and service enhancements – utilizing technology and refining online products to satisfy the marketing efforts of its client base. Prisma is committed to providing clients highly-targeted direct response campaigns, integrated with online micro-sites for data collection, personalized email and/or mobile message follow-up, database management and tools that report final return on investments.

“Without a doubt, I was in the right place at the right time when approached to purchase Prisma,” explains Bob Anderson, president and owner. “Here was a 20-year-old print company, with an outstanding reputation for quality, on the verge of bankruptcy due to the actions of a few. Basically, I saw the potential and with the help of the remaining employees and the addition of a few key members we overcame the odds and I am very proud of what we’ve accomplished together,” adds Anderson.

When Anderson purchased Prisma Graphic in 2000 it was a relatively well-known local printing company, with about 30 employees. Days from assuming control, the company experienced a sales staff walkout leaving just under $1 million worth of business. Rising to the challenge, Prisma reinvented itself with a sales staff willing to focus on customers rather than commissions; integrating technology and environmentally-friendly practices to better serve its clients and position the company for future growth. With this new business model, Anderson began the process of becoming more than just a traditional printer and today has over 100 employees with nearly $24 million in annual revenue.

Aside from the talented staff, innovation has been the key to Prisma’s success. Dokshop, launched in 2001 as an online tool allowing clients an easy way to manage, produce and distribute their corporately branded marketing assets worldwide with cost accounting and inventory controls, now supports over 200 storefronts, 40,000 users and 6,400 line-item orders per month. Print Power, scheduled to release in early 2010, will provide a simple web-to-print solution for those companies looking for “agency-quality” print products for competitive on-line prices.

With the mark of Prisma’s 30-year anniversary is the commemoration of Anderson’s 10 years of growth, innovation and sustainability. The company’s plan for the future is to focus on continuing to develop cost-effective and environmentally responsible products and services that will fulfill the needs of their clients.

To learn more about Prisma Graphic, call 800 379-5777 or visit prismagraphic.com.

About Prisma Graphic

Prisma Graphic, headquartered in Phoenix, Ariz., is a full-service, marketing solutions provider with an emphasis in commercial printing that specializes in online marketing supply chains and has been ranked #1 by Ranking Arizona magazine for 3 years running. Founded in 1980, Prisma works from a state-of-the-art 82,000 square foot facility and offers products and services that include web, sheetfed and variable digital printing, design support, data analytics, warehousing, fulfillment and complete in-house mailing. Visit prismagraphic.com for more information.

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Entry filed under: #1 printer in arizona, Best customer service in printing, best printer in Phoenix, Bob Anderson, commerical printer, DokShop, electronic prepress, largest printer in Arizona, largest printer in Phoenix, number one printer in Arizona, on demand printing, prims graphic services, print smart, Printable Technologies, printer in Arizona, printer in Phoenix, printsmart, prisma, prisma graphic, prisma graphic sales story, prismagraphic, prismagraphics, Ranking Arizona, Robert Anderson, web printer in AZ, web printer in Phoneix, web to print, web to print solutions. Tags: , , , .

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