University of Phoenix Case Study

February 17, 2010 at 2:18 pm Leave a comment

Integrated Marketing Case Study: University of Phoenix

Client Objective/Goal: To successfully integrate client-supplied initial contact information, gathered through mail-in, call-in and on-line sources, into follow-up direct mail pieces customized for each prospect; including name, gender, nearest campuses and programs of interest. The ultimate goal is to increase interest and enrollment opportunities by making each message more relevant to the individual.

Prisma Graphic Solution: Developed web-to-print products that incorporate the initial contact information into a variable data print (VDP) direct mail application, to individually address each prospect and provide multiple communication methods to further the relationship. This dynamic approach has not only provided the client with a substantial cost-savings through automation, it has allowed them to make their message relevant to each prospect. Moreover, it has expanded the client’s ability to provide and gather more information to help satisfy demand through traditional and/or online course offerings.

University of Phoenix

University of Phoenix Case Study

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Entry filed under: commerical printer, direct mail, direct mailing, direct marketing, graphic design, largest printer in Arizona, largest printer in Phoenix, loyalty marketing, Marketing Solutions Provider, prisma graphic, Targeted marketing, variable print data, VDP, web to print, web to print solutions. Tags: , , , , , .

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