Coloring Your Image: Are You Sending the Right Message?

March 23, 2010 at 5:45 pm Leave a comment

What is your current color image saying about your business? Did you realize that choosing colors for all your general graphic design products is as important in communicating your image as any written word?

For instance, red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Red brings text and images to the foreground so it’s recommended use is as and accent color to stimulate people to make quick decisions; it is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites.

What about blue? Did you know that is suppresses the appetite and therefore should not be used on cooking, or food items such as restaurant menus?

And according to Color Wheel Pro, if you’re interested in catching the eye of pre-adolescent children, you better use purple! Surveys have shown that almost 75% of pre-adolescents prefer purple to all other colors. It’s also a good choice for feminine design as it evokes romance and nostalgia.

Fortunately, many sources exist to help us less-educated color experts make better print and design decisions. According to Color Wheel Pro, they have the only tool that lets you see your own color schemes on websites, logos, and product packages in real time. As image is everything in competitive markets, altering your color scheme might be a less expensive answer to addling life to your current design package, rather than scraping it all and starting over. Think about it, what if the McDonald’s Arch would have originally been blue… maybe Burger King would actually be the King!

Homework you might consider before embarking on this color transition might include:

  1. Research the meaning of your current color scheme
  2. Determine if your image is being communicated accurately
  3. If not, research color meanings to select those that are more appropriate
  4. Determine the pros and cons of reinventing your Color Image
  5. Take the Pantone leap make changes for the long haul and make sure your Printer maintains your new color identity/integrity for all future projects
  6. Let’s face it, color alone can brand an entire product. Did you know that pencils are yellow for a very specific reason? According to Pencils have been painted yellow ever since the 1890s.
During the 1800s, the best graphite in the world came from China. American pencil makers wanted a special way to tell people that their pencils contained Chinese graphite.

    In China, the color yellow is associated with royalty and respect so American pencil manufacturers began painting their pencils bright yellow.

    Today, the majority of basic hexagonal graphite writing pencils sold in the United States are painted yellow!

    So whether it’s due tome to revisit Color 101 or you passed art with flying colors, check out for the latest and greatest in color design.


Entry filed under: CMYK, color library, design, graphic design, pantone, pantone color bridge, prisma graphic, RGB. Tags: , , .

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