Tips for Using Quark Correctly in Commercial Printing

April 17, 2010 at 8:58 am Leave a comment

If you’re new to the wonders of Quark for desktop publishing and commercial printing, or even if you’re an advanced user, avoiding some of these common Quark mistakes will make your working experience smoother and less stressful.

One of the most common mistakes new users of Quark is to fail to register their software. Though tossing the registration card in the trashcan along with the plastic wrap packaging of any new software is habit for many people, you should think twice in this case. Registering with Quark has several distinct advantages. For one, registering with quark puts you into Quark’s user database. This automatically entitles you to 90 days of free after-purchase technical support, which can be invaluable should any unexpected platform or hardware problems slow your digital presses to a crawl.

Another common error involves the overuse of fonts on a single project. Tempting though it may be to run wild through the list from arial to zapf chancery, keep in mind that professional publishers rarely if ever employ more than two separate fonts on a single page. With a little practice and some time and effort, you can achieve a striking level of design and eye-appeal with correct image and text placement, color schemes and layout. In fact, the same basic idea of less is more applies to the total amount of content you put on one page.

Overcrowded pages full of different clashing colors, jammed-in images and pictures, and rocketing text bars looks overzealous at best and downright clownish at worst. Some subtlety and room for the eye to move will ultimately be appreciated by your audience. Pages with too much going on, and those blanketed in contrasting swaths of neon and animated graphics will quite literally become eyesores that are unlikely to generate repeat traffic.

Consider, instead, some of your favorite websites, especially ones you visit repeatedly. Chances are they have sleek, simple and elegant templates or navigational bars. Their color scheme is uniform and somewhat understated but still unique and appealing. You know exactly where you are once the page loads and it’s easy and comfortable for your eyes to scan the page and read long blocks of text.

Take a lesson from such sites and apply their general simplicity to your commercial printing project. Especially in environments where several postings or publications are competing for public attention, it’s the tastefully designed but visually pleasant publications that are likely to get the most consideration.
A final word to the wise Quark user involves master pages. These are like templates for your commercial printing project, and they define and keep track of those elements of your publication that are going to be unchanged from page to page.

Logos, headers, business address footers, for example, are all in the realm of master pages. Creating and using master pages will halve your production time while simultaneously ensuring the continuity and uniformity of your product. They quite easily reduce the possibility for error and omission, and therefore should not be overlooked.

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Entry filed under: Adobe systems, commerical printer, design, design software, graphic design, largest printer in Arizona, largest printer in Phoenix, on demand printing, printer in Arizona, printer in Phoenix, prisma graphic. Tags: , , .

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