Posts filed under ‘#1 printer in arizona’

Prisma Graphics: Top Marketing Supply Chain Provider

Recently, American Executive did an article showcasing us, Prisma Graphic, a local Phoenix commercial printer. The article interviewed Bob Anderson, owner of Prisma Graphics since 2001, regarding how the company has been able to stay in the top 10% of commercial printers nationally.

There have been two key things that can be attributed to Prisma Graphic’s success in the printing industry. The first was its people. Anderson said the 28 employees working for the company in 2000 were well known for their high-quality standards. Today, 22 of those employees are still with the company, and although Prisma now employs 130 people, that dedication to quality still remains. For example, the majority of Dokshop’s business has come through referrals, Anderson said.

Second, the team suggested working with the client’s marketing department online rather than by phone and fax. Back then, there were no available software programs allowing for that kind of collaboration, so the company’s internal developers created a program of their own, and Dokshop was born.

Dokshop has enabled large corporate clients to have the brand protected by using Prisma Graphic for their collateral marketing material. The company even handles warehousing, fulfillment, and inventory management for clients, tracking and delivering orders as needed. And, as companies continue to reduce marketing budgets and head counts, Anderson predicts the demand for these services will grow.

Read the entire article to find out how Prisma has succeeded and continued to grow in the down economy and how they are using innovative web to print products such as Dokshop and their new designer product, PrintPower, to stay on top.

American Executive article: Prisma Graphic: Open to Opportunities


June 7, 2010 at 2:19 pm Leave a comment

An Evening of Eco-Innovations Event

Join us for an evening of eco-innovations.

Learn to work smart, print smart and save smart.

Event Details:


Thursday, April 22, 2010 – 4 to 7 PM

Prisma Graphic located at
2937 E Broadway Road, Phoenix. Get a Google Map

brought to you by:


Complimentary hors d’oeuvres, cocktails and music.

Please RSVP by Thursday, April 15th – 602 243-5777 or

April 19, 2010 at 4:43 pm Leave a comment

Common Errors Web to Print Designers Make

Whether you’re a graphic designer working on web to print projects or a small firm specializing in commercial printing products, be sure to avoid these common errors in laying out and finalizing your content. Overcrowding content spaces and creating eyesores, overusing too many different types of fonts or templates, and saving your project in a color format incompatible with most printers are all common flubs that can make your work less effective and more time-consuming.

A good rule of thumb for general graphic design as it relates to web to print applications is that less is more. When designing your first few projects, it’s easy to let your enthusiasm carry you away. But getting too heavy handed with sharp, contrasting colors, overly complicated graphics, and crowded content can actually be quite counter intuitive. Considering the visual comfort of your audience is a courtesy they will repay by giving your product more attention.

There should be enough space between major images, graphics, blocks of background color, and text to allow the eye to wander comfortable between them. Too much content jammed into one space is not only confusing but it will ultimately detract from your goal of communicating as much information as possible as visually pleasantly as possible. Web to print projects are almost always rich in visual content as well as text, but remember that graphics, images or pictures should enhance your overall message, not drown it out.

Along the same lines, resist the temptation to use every type of font in one page. Overusing font types gives an overall appearance of disorganization. Using one font type for headers or titles and another comfortable, easy to read font for all the body text is usually advisable. Using only two or three font types at max gives an impression of careful forethought and uniformity which are hallmarks of professional design.

One of the biggest headaches facing designers of web to print content is the RGB and CMYK distinction. Remember that RGB, which stands for red, green, blue is a coloration mode that is typically used for displaying colors on a computer screen or other graphical monitor. RGB mode achieves its various display colors by blending its three basic shades, and then adding these shades against the black background of the display screen to produce the final target hue.

Unfortunately, even though this mode of coloration is extremely prevalent on the soft-copy side of design, it doesn’t quite translate to hard copy printing without some careful coaxing. This is because most printers employ the CMYK mode of coloration, which stands for cyan, magenta, yellow and black. The CMYK mode is far more effective for printing because it features a dedicated black ink component for printing onto paper, which the RGB mode lacks.

However, because these modes are so different in terms of their makeup, the specific numerical color values they use to describe common colors we use everyday also differ. For this reason, make sure you convert your files from RGB to CMYK before you attempt to start finalizing and printing. Otherwise you’ll end up with a finished product that could look drastically different from what you designed on-screen.

April 15, 2010 at 9:46 am Leave a comment

Setting the Mood: Choosing Colors and Shapes for your Commercial Printing Project

While many successful interior decorators, therapists and artists know that different colors can have varied and profound effects on the moods of their observers, fewer people probably think about the different effects that certain shapes and patterns can have on the overall sense of the space they inhabit. Having a keen sense of which patterns or shapes are most appropriate for achieving your desired effect can elevate your space or commercial printing project from the ordinary to the captivating, and leave a lasting impression on anyone who visits your space or reads your publication. The following suggestions for harmoniously blending color and shape to enhance the impact of both are simply some starting points for what is ultimately a fine and subtle art form of design.

Shape and color share the power to define the character of a space, be it an inhabitable one such as a kitchen or a simply the back flap of an informative brochure. Like color, shape can suggest deeply primal themes. Subtle and effective use of this force of suggestion to align the viewer’s feelings with the ultimate goal of a publication is seen at the highest levels of commercial printing. An informative and persuasive pamphlet advertising a recycling company, for example, would do well to feature an arrow moving circularly to indicate the cycle and process at the very nature of their services.

Consider how the commonly understood symbol for recycling, three green arrows chasing one another in circularity, combines a suggestive shape (one of literal and visible cycling) with a message enhancing color, green, which conjures images of Earth, natural harmony, and healthy plants, in order to transmit its overall message. As neither the color green alone, nor a simple unbroken circle alone, could so effectively communicate the combined ideas suggested by the actual recycling symbol, the very power of the successful synergy of color and shape is seen here.

In order to harness this communicative power, it is first necessary to clearly define the goals of your project. Let’s say the order of the day is to design an advertising pamphlet for a new local gym specializing in weight loss and body transformation programs. If the first concepts that come to mind are energizing and inspiring colors, you’re on the right track. Certain shades of orange, yellow, red and green can all evoke sentiments of positive energy, progress, and initiative.

Opt for bold and sharp shades in this instance, remembering that washed out or softened colors could be counterproductive for this particular application. Once your shades are chosen, it’s time to think lines and curves. Alternating sharp straight lines, for informational or text boxes, with curvy but thin shapes in dynamic arrangements to suggest action, motion or dance, is a good start toward giving your readers a quick visual overview of the overall message. Sluggish, dark colors or wide, rounded shapes, on the other hand, would certainly be a poor choice for this particular commercial printing project, but finding the right blends of colors that pop and lines that slide gracefully would be essential to an effective synergy.

April 13, 2010 at 8:14 am Leave a comment

Recycling Office Paper – Is it Enough?

The U.S. is the largest market for paper products in the world, producing 90 million tons of paper annually and, in-turn, consuming about 100 million tons, according to the Forest Stewardship Council, U. S. A. (FSC) So even though we think we live in a virtual world, we still love our paper products!

With that said, what responsibility is it of businesses to look at it’s print products? Is it good enough to recycle waste paper and use recycled print paper? Probably not. Recycled fiber is a key element of the traditional model for responsible consumption, but it is becoming increasingly clear that forest management in the production of the wood used in paper manufacturing, has more fundamental importance than even recycled fiber, according to the FSC.

Taking the next step means carrying the FSC-certification logo on your print products. This tells the world that you support the highest social and environmental standards in the paper market. Dealing with your company’s environmental footprint can help your brand if you understand what it means to be FSC certified and stay true its mission.

According to FSC, carrying the FSC-certification logo on your print products tells the world that you support the highest social and environmental standards in the market where you use paper. Your purchase of FSC-certified paper and print products contribute to conservation, responsible management, and community level benefits for residents near the forests that provide your paper.

Certification is complex, but never-fear, it’s the job of your printer to worry about compliance issues, not you! So do your homework and check out your printer. In order for a printer to be FSC certified or to use it’s logo, or any closely related phrasing, the printer must have chain-of-custody certification. This means that your printer carries the designation and is allowed to use the logo on your materials printed by that particular print shop. Here is a list of national printers currently FSC certified.

If you’re into pulp you can get more information on actual FSC certification requirements.

Another piece of the homework pie is knowing your paper. Going to your printer with informed FSC paper choices can put your project ahead of schedule. Luckily, this information is quickly at hand down to brand name, color and finish. Keep this table at your fingertips and you’ll quickly learn your favorite eco-friendly sheets.

In a world where resource management is critical, a savvy understanding of paper management just might land you your next client.

March 25, 2010 at 4:49 pm Leave a comment

Welcome to a whole new kind of Image Subscription

We understand that as print designers, stock images are used to create backgrounds, textures, showcase products, etc. We want to make sure that the designers that use us to print all of their created material have the best resources available to them. We recently came across another stock image repository.

Thinkstock is a comprehensive collection of select royalty-free photos, vectors and illustrations from Getty Images, iStockphoto and Jupiterimages. The collections that can be downloaded are subscription based. We had a chance to look around and they have thousands of images. They allow you to download up to 25 images a day / 750 images a month. And once you’ve used an image, you can keep using it – over and over – in future projects. If you take full advantage of the 750 images a month, the price per image works out to be less than $.30.

Visit Thinkstock and start your collection of stock images

March 16, 2010 at 11:59 am Leave a comment

What Does FSC Certified Paper Mean?

What’s The Difference Between FSC Certified and Recycled Paper and Which is Better to Use?

I’ve  been asked this question hundreds of times, so here’s the answer:

FSC stands for Forest Stewardship Council. They are a third party certification organization who assess those who manage the care of forests. They look at how those managing the care of a forest are complying with federal law and international agreements relating to the rights of indigenous peoples, enhancing the long-term social and economic well being of workers and surrounding communities, and conserving the biological diversity, water, soil and ecosystems surrounding the forest. The FSC also requires a management plan. It must describe the scale and intensity of logging and renewal operations as well as the long-term objectives and monitoring of the forest, making sure that what is cut down is being replanted. If all the criteria of the FSC are met by the management of the forest, then the forest will receive an FSC Certification. Paper made from wood taken from FSC certified trees is given the FSC Certification as well. FSC Certified paper does NOT have anything to do with the paper being recycled, but that it was derived from trees from a well managed forest.

Recycled paper is made from either 100% discarded (post-consumer) paper, or a mix of post-consumer and pre-consumer paper (paper that is discarded during the paper-making process, but never gets used by consumers), or a mix of post-consumer and either FSC Certified or just regular, non certified paper.

So which one is better? There is a lot of debate about this in the paper industry. Paper made directly from trees still requires the trees be cut down, (although they are replanted). Large tractors and logging machinery are used, adding pollution and noise to the surrounding environments, as well as chemicals and water waste used in the paper-making process. On the other hand, chemicals are still used in the making of recycled paper, because the fibers have to be broken down and de-inked (although most recycled papers no longer use toxic bleach in the de-inking process). I always use recycled paper. Although both types unfortunately use chemicals in the process, you are at least not adding to the landfills or harming ecosystems during the logging process. I encourage everyone to use recycled paper, even if it is only 30% or 50% recycled. If you choose to use non-recycled paper, make sure it is FSC Certified. At least you can feel confident that the wood was harvested with the utmost care and concern for the forest and its surrounding ecosystem.

Article Source:’s The Difference Between FSC Certified and Recycled Paper and Which is Better to Use? By: Renee

March 11, 2010 at 1:29 pm Leave a comment

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