Posts filed under ‘best printer in Phoenix’

Prisma Graphics: Top Marketing Supply Chain Provider

Recently, American Executive did an article showcasing us, Prisma Graphic, a local Phoenix commercial printer. The article interviewed Bob Anderson, owner of Prisma Graphics since 2001, regarding how the company has been able to stay in the top 10% of commercial printers nationally.

There have been two key things that can be attributed to Prisma Graphic’s success in the printing industry. The first was its people. Anderson said the 28 employees working for the company in 2000 were well known for their high-quality standards. Today, 22 of those employees are still with the company, and although Prisma now employs 130 people, that dedication to quality still remains. For example, the majority of Dokshop’s business has come through referrals, Anderson said.

Second, the team suggested working with the client’s marketing department online rather than by phone and fax. Back then, there were no available software programs allowing for that kind of collaboration, so the company’s internal developers created a program of their own, and Dokshop was born.

Dokshop has enabled large corporate clients to have the brand protected by using Prisma Graphic for their collateral marketing material. The company even handles warehousing, fulfillment, and inventory management for clients, tracking and delivering orders as needed. And, as companies continue to reduce marketing budgets and head counts, Anderson predicts the demand for these services will grow.

Read the entire article to find out how Prisma has succeeded and continued to grow in the down economy and how they are using innovative web to print products such as Dokshop and their new designer product, PrintPower, to stay on top.

American Executive article: Prisma Graphic: Open to Opportunities

June 7, 2010 at 2:19 pm Leave a comment

Common Errors Web to Print Designers Make

Whether you’re a graphic designer working on web to print projects or a small firm specializing in commercial printing products, be sure to avoid these common errors in laying out and finalizing your content. Overcrowding content spaces and creating eyesores, overusing too many different types of fonts or templates, and saving your project in a color format incompatible with most printers are all common flubs that can make your work less effective and more time-consuming.

A good rule of thumb for general graphic design as it relates to web to print applications is that less is more. When designing your first few projects, it’s easy to let your enthusiasm carry you away. But getting too heavy handed with sharp, contrasting colors, overly complicated graphics, and crowded content can actually be quite counter intuitive. Considering the visual comfort of your audience is a courtesy they will repay by giving your product more attention.

There should be enough space between major images, graphics, blocks of background color, and text to allow the eye to wander comfortable between them. Too much content jammed into one space is not only confusing but it will ultimately detract from your goal of communicating as much information as possible as visually pleasantly as possible. Web to print projects are almost always rich in visual content as well as text, but remember that graphics, images or pictures should enhance your overall message, not drown it out.

Along the same lines, resist the temptation to use every type of font in one page. Overusing font types gives an overall appearance of disorganization. Using one font type for headers or titles and another comfortable, easy to read font for all the body text is usually advisable. Using only two or three font types at max gives an impression of careful forethought and uniformity which are hallmarks of professional design.

One of the biggest headaches facing designers of web to print content is the RGB and CMYK distinction. Remember that RGB, which stands for red, green, blue is a coloration mode that is typically used for displaying colors on a computer screen or other graphical monitor. RGB mode achieves its various display colors by blending its three basic shades, and then adding these shades against the black background of the display screen to produce the final target hue.

Unfortunately, even though this mode of coloration is extremely prevalent on the soft-copy side of design, it doesn’t quite translate to hard copy printing without some careful coaxing. This is because most printers employ the CMYK mode of coloration, which stands for cyan, magenta, yellow and black. The CMYK mode is far more effective for printing because it features a dedicated black ink component for printing onto paper, which the RGB mode lacks.

However, because these modes are so different in terms of their makeup, the specific numerical color values they use to describe common colors we use everyday also differ. For this reason, make sure you convert your files from RGB to CMYK before you attempt to start finalizing and printing. Otherwise you’ll end up with a finished product that could look drastically different from what you designed on-screen.

April 15, 2010 at 9:46 am Leave a comment

Get Creative with your Real Estate Marketing

Marketing your real estate doesn’t have to be hard. Lucky for you, we are providing some inspiration here for you to help get the creative juices flowing. Using high quality graphic design elements, alittle creativity, and quality and professional commercial printing, you can create a winning real estate marketing campaign. Below are some quick tips to help you get started, before you hire a design or start sketching yourself.

Represent Yourself

1. Find Out Who You Are Marketing To. Are you looking to market yourself as the Home Town Neighborhood Agent or the Upscale Property Expert? Do you want to target First Time Buyers or Premium Commercial Clients? Answering who your target market is will help determine how to market and how to build your brand. Your marketing brand will include flyers, postcards, informational packets, brochures, CD and DVD’s and other marketing material.

2. Be You and Not Like Everyone Else. Many agents use the same formula when creating their Real Estate Marketing material. Call it “mediocrity in three parts.” The first part is the agent’s photo, the second part is the carbon-copy message, and the third part is the “call today for a no-obligation consultation.” Seriously. Give your potential clients something unique. Just make sure that you are staying true to step #1 and knowing your market.

3. “I can save a little money and do it all myself”… Wait! Don’t do that. Creating a brand requires professional help. Consult a local graphic designer and commercial printer to handle what they do best…making high quality marketing materials.

Take alook at some of the examples of creative printed brochures, postcards and other marketing materials from the real estate industry as well as others and use it for inspiration on how you can market to your potential clients.

Perforated Postcards

Surrounding Area Information

Real Estate Property Listings

Property Listing in a Box

Brochures, Postcards, and Binder

Tri Fold Binder

Print Advertising

Contact Prisma Graphic and let us help you, with our network of graphic designers, come up with a Real Estate Brand Marketing Package for you.

March 2, 2010 at 5:08 pm 2 comments

How to Save Money on Your Print Binding

The right design can make our break a print catalog. But, the design and content are not the only things that are important in catalog printing. Your print catalogs are not complete until the binding has been properly placed and done with.

In order for you to maximize your return on investment you need to understand the methods of binding in order to choose the most appropriate for your particular print job. Whether you print catalogs online or the conventional way, using the most suitable binding method will help you a lot in providing your target clients with the best catalog printing possible.

Binding

Bookbinding is the process of physically assembling a book from a number of folded or unfolded sheets of paper or other material. It usually involves attaching covers to the resulting text-block.

If books had been invented after the computer, they would have been considered a big breakthrough. Books have several hundred simultaneous paper-thin, flexible displays. They boot instantly. They run on very low power at a very low cost.
Prof. Joseph M. Jacobson, MIT Media Lab, quoted in the New York Times, Apr 8, 1988, page B2.

Pasted Vs Saddle Stitch

Saddle Stitch

The most popular method, saddle stitching holds the sheets by 2 metal stitches or staples. With this method, pages are spread open at the center, then hung on saddle to be stitched, or stapled, through the fold line at the spine. Ideal for projects with no more than about 60 pages, depending on the sheet weight, this is the simplest and most economical way to bind. Meant for 8-160 pages.

Pasted

The paste-on-fold binding method is more cost effective to produce than a saddle-stitch or perfect-bound book. Examples of paste-on-fold products are college course schedules and seminar catalogs. Meant for 8, 16, 32 or 48 pages .

Which One Saves Me Money

By using the Pasted method you can save 20 – 30% on 8, 16, 24-skinny catalogs.

Request a free quote on print binding today!

February 26, 2010 at 3:03 pm Leave a comment

Getting Cooler Color with InDesign CS4’s Kuler Panel

Learn how to use InDesign CS4’s new Kuler panel to create perfect colors for any project.

Use InDesign and Kuler for perfect color combination’s

February 22, 2010 at 5:14 pm Leave a comment

4 x 6 Postcard Template

Postcard Advertising is one of the most affordable means of marketing your business, new products or announcing a sale or special promotion. Our 4 x 6 postcard is compact and extremely effective at getting the Return on Investment (ROI) you need. The ideal size for special events, invitations, and promotions. A 4×6 postcard qualifies for First Class Presorted Postcard rates so you make a huge impact on your clients, not your budget. To help support our graphic designers we have a 4×6 postcard template that you can download for free. This template includes the safe area, cut lines, and bleeds.

Download Template (front and back .eps file)

February 22, 2010 at 1:53 pm Leave a comment

Top 10 Ways Print Helps You Prosper.

Why Print

At one time or another we all have taken printing for granted. Perhaps because print has been the world’s number on communication medium for so long, we tend to overlook its impact and power. That oversight could be detrimental to the success of a marketing campaign, a product launch or a branding initiative trying to make connections. Consumers trust print, feel comfortable using it and are unable to fast forward past it. Electronic content comes and goes and when it’s gone, your message disappears with it. Print, on the other hand, is there for the long run.

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February 16, 2010 at 3:14 pm 2 comments

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