Posts filed under ‘DokShop’

Prisma Graphic utilizes Web to Print Technology

According to Wikipedia: Web-to-print, also known as Web2Print or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during the prepress phase. Web to print is a technology to help business owners create a consistent brand image and build loyalty with their clients.

Prisma Graphic as a Web to Print Company

Prisma Graphic is not just a web to print company; with our exclusive Dokshop; but a print empowering company. Dokshop gives business owners control over their image through their print materials and collateral marketing efforts.

By utilizing Dokshop, companies can have their own business printing portal with access from anywhere.

The Dokshop services lets you sign in and create your custom portal with your images and marketing materials. Marketing Directors, managers, or employees can access company approved marketing materials with just a click of the mouse. Choose your template and add your text and we will print it for you and have it delivered to your location. We make web to print easy.

Let us show you how easy it is to set up your custom portal with an online web-to-print demonstration today.

June 15, 2010 at 1:50 pm Leave a comment

Web to Print Marketing Material From Customized Portals: Anytime, Anywhere, ACCURATELY

Powerful web-to-print marketing solutions are revolutionizing marketing efficiency and accountability. Around-the-clock access to pre-approved corporate collateral enables customers, franchisees and sales teams to have immediate access to the tools they need to create successful marketing campaigns quickly, easily and accurately.

DokShop is one such marketing collateral management solution that offers online proofing technology that reduces production time. With DokShop your company can have their own online catalog of customizable printed materials ready to order. Each site can be branded for individual clients.

1. Coordinate worldwide marketing efforts
2. View and download PDF proofs
3. Access powerful, dynamic reports and receive email updates
4. Assign administrators to monitor and approve orders
5. Define and analyze cost centers

According to Prisma Graphic owner, Bob Anderson, gone are the days that it takes seven touch points to get a business card printed…”For a general job like ordering a business card, first you tell your secretary, they ask the marketing department, it has to be called in and then a sales person takes an order. It gets typeset, proofed, and then goes to print,” The heartburn and headache that used to keep marketing gatekeepers awake at night is completely alleviated through this technology.

Working smarter through the use of templates and web-to-print portals, allows organizations to cut down on unnecessary print overages, inaccuracies, brand band-aids, and design paralysis. Consider how much collateral your company prints. Chances are, you have ongoing needs for stationery, forms, marketing materials, and much more.

Anderson said the technology enables projects to move four times as fast through the system. It also tracks projects, similarly to the way a package to be delivered by UPS can be tracked on the Internet.

Whether your company is large or small, modifying and managing those materials can be a time-consuming and expensive process. Simplify corporate processes by utilizing DokShop.

At Make-A-Wish, a non-profit that grants the wishes of kids with life-threatening illnesses, director of brand communications, Mike Pressendo uses DokShop.com to help mange the communication output of 72 chapters. “I want to maintain continuity of the brand across all our markets. This technology allows me to do that and then allows the chapters to localize it. But I don’t want them monkeying with fonts and headlines. With this, I can keep the overall look and feel the same across the board.”

Pressendo said the technology creates a huge financial savings, allows for better quality control and saves time. “This allows us to preserve and promote our brand, “ he said. “We’ve had other printers, but they couldn’t keep up with our technological requirements.”

This online service is a streamlined, cost-effective way to order and print all your business materials. Since 2001, businesses around the country have used DokShop to improve turn-around time, reduce human error, and ensure brand continuity. DokShop is fully customizable and enables both internal employees and distribution networks to order personalized collateral.

Corporate brands remain protected, yet promoted according to universal guidelines within local markets, increasing the relevance of the message to the target market and improving marketing performance.

Marketing accuracy has never been more qualified. Log onto DokShop.com today for a demo – and a better night’s rest!

June 9, 2010 at 7:03 pm Leave a comment

Prisma Graphics: Top Marketing Supply Chain Provider

Recently, American Executive did an article showcasing us, Prisma Graphic, a local Phoenix commercial printer. The article interviewed Bob Anderson, owner of Prisma Graphics since 2001, regarding how the company has been able to stay in the top 10% of commercial printers nationally.

There have been two key things that can be attributed to Prisma Graphic’s success in the printing industry. The first was its people. Anderson said the 28 employees working for the company in 2000 were well known for their high-quality standards. Today, 22 of those employees are still with the company, and although Prisma now employs 130 people, that dedication to quality still remains. For example, the majority of Dokshop’s business has come through referrals, Anderson said.

Second, the team suggested working with the client’s marketing department online rather than by phone and fax. Back then, there were no available software programs allowing for that kind of collaboration, so the company’s internal developers created a program of their own, and Dokshop was born.

Dokshop has enabled large corporate clients to have the brand protected by using Prisma Graphic for their collateral marketing material. The company even handles warehousing, fulfillment, and inventory management for clients, tracking and delivering orders as needed. And, as companies continue to reduce marketing budgets and head counts, Anderson predicts the demand for these services will grow.

Read the entire article to find out how Prisma has succeeded and continued to grow in the down economy and how they are using innovative web to print products such as Dokshop and their new designer product, PrintPower, to stay on top.

American Executive article: Prisma Graphic: Open to Opportunities

June 7, 2010 at 2:19 pm Leave a comment

Essentials of Call to Action for Commercial Printing Marketing

When it comes to commercial printing, a call to action is an essential marketing concept. Call to action refers to a request made on behalf of the advertiser for the prospect, or potential customer, to do something in regards to a product or service. Basically, an advertiser issues an effective call to action in order to persuade a buyer to move closer toward making an actual purchase. Understanding and effectively employing this concept is absolutely essential to directing a successful marketing or advertising campaign, and a good call to action answers the following question in the mind of the advertisement’s reader: “That’s interesting. Now what do I do?”

Commercial printing applications for the call to action concept are as diverse as the possible mediums for advertising. Web to print applications could include buttons that visitors click in order to begin purchasing a good or service. Web to print applications above all others, in fact, require a sound understanding and implementation of this concept, considering the sheer volume of retail business being done on the internet every second.

In terms of hard copy media, some examples of effective calls to action include instructions for a customer to call an 800 number in order to discuss the product with a company representative. Coupon campaigns in local supermarket pamphlets or direct mailing packets are another effective call to action, as they inspire customers to directly seek out the goods and services that are being discounted. In terms of the internet, every time an advertisement mentions a website to be visited for more information, they are essentially issuing a call to action.

To this end, it is the responsibility of the marketer to drum up fresh and exciting ways to issue effective calls to action to their customer base as well as new prospects. A local business owner could promote a new opening by distributing materials that advertise rock-bottom opening specials so long as patrons come within a certain small window of time.

Successful web-based marketing campaigns have used the full spectrum of today’s available technology to reach customers at home and on the go. Offering free content such as ringtones, pictures or music in exchange for the telephone numbers of customers that SMS or text a certain number via a cell phone is one way that clever marketers are generating current and active customer data.

Specifically to the realm of the web, today the name of the game is free give-away content or service. Many successful sites offer a compelling web or information based service at two simultaneous levels. New users that register using basic personal information are eligible to use the service at a basic level for free, but may be restricted to a certain number of uses per day or bandwidth constrictions, for example. Once they are thusly introduced to the service, customers often opt to pay a flat monthly fee or one time upgrade fee in order to enjoy the full features of the service with all trial restrictions lifted.

April 18, 2010 at 8:53 am Leave a comment

Common Errors Web to Print Designers Make

Whether you’re a graphic designer working on web to print projects or a small firm specializing in commercial printing products, be sure to avoid these common errors in laying out and finalizing your content. Overcrowding content spaces and creating eyesores, overusing too many different types of fonts or templates, and saving your project in a color format incompatible with most printers are all common flubs that can make your work less effective and more time-consuming.

A good rule of thumb for general graphic design as it relates to web to print applications is that less is more. When designing your first few projects, it’s easy to let your enthusiasm carry you away. But getting too heavy handed with sharp, contrasting colors, overly complicated graphics, and crowded content can actually be quite counter intuitive. Considering the visual comfort of your audience is a courtesy they will repay by giving your product more attention.

There should be enough space between major images, graphics, blocks of background color, and text to allow the eye to wander comfortable between them. Too much content jammed into one space is not only confusing but it will ultimately detract from your goal of communicating as much information as possible as visually pleasantly as possible. Web to print projects are almost always rich in visual content as well as text, but remember that graphics, images or pictures should enhance your overall message, not drown it out.

Along the same lines, resist the temptation to use every type of font in one page. Overusing font types gives an overall appearance of disorganization. Using one font type for headers or titles and another comfortable, easy to read font for all the body text is usually advisable. Using only two or three font types at max gives an impression of careful forethought and uniformity which are hallmarks of professional design.

One of the biggest headaches facing designers of web to print content is the RGB and CMYK distinction. Remember that RGB, which stands for red, green, blue is a coloration mode that is typically used for displaying colors on a computer screen or other graphical monitor. RGB mode achieves its various display colors by blending its three basic shades, and then adding these shades against the black background of the display screen to produce the final target hue.

Unfortunately, even though this mode of coloration is extremely prevalent on the soft-copy side of design, it doesn’t quite translate to hard copy printing without some careful coaxing. This is because most printers employ the CMYK mode of coloration, which stands for cyan, magenta, yellow and black. The CMYK mode is far more effective for printing because it features a dedicated black ink component for printing onto paper, which the RGB mode lacks.

However, because these modes are so different in terms of their makeup, the specific numerical color values they use to describe common colors we use everyday also differ. For this reason, make sure you convert your files from RGB to CMYK before you attempt to start finalizing and printing. Otherwise you’ll end up with a finished product that could look drastically different from what you designed on-screen.

April 15, 2010 at 9:46 am Leave a comment

Setting the Mood: Choosing Colors and Shapes for your Commercial Printing Project

While many successful interior decorators, therapists and artists know that different colors can have varied and profound effects on the moods of their observers, fewer people probably think about the different effects that certain shapes and patterns can have on the overall sense of the space they inhabit. Having a keen sense of which patterns or shapes are most appropriate for achieving your desired effect can elevate your space or commercial printing project from the ordinary to the captivating, and leave a lasting impression on anyone who visits your space or reads your publication. The following suggestions for harmoniously blending color and shape to enhance the impact of both are simply some starting points for what is ultimately a fine and subtle art form of design.

Shape and color share the power to define the character of a space, be it an inhabitable one such as a kitchen or a simply the back flap of an informative brochure. Like color, shape can suggest deeply primal themes. Subtle and effective use of this force of suggestion to align the viewer’s feelings with the ultimate goal of a publication is seen at the highest levels of commercial printing. An informative and persuasive pamphlet advertising a recycling company, for example, would do well to feature an arrow moving circularly to indicate the cycle and process at the very nature of their services.

Consider how the commonly understood symbol for recycling, three green arrows chasing one another in circularity, combines a suggestive shape (one of literal and visible cycling) with a message enhancing color, green, which conjures images of Earth, natural harmony, and healthy plants, in order to transmit its overall message. As neither the color green alone, nor a simple unbroken circle alone, could so effectively communicate the combined ideas suggested by the actual recycling symbol, the very power of the successful synergy of color and shape is seen here.

In order to harness this communicative power, it is first necessary to clearly define the goals of your project. Let’s say the order of the day is to design an advertising pamphlet for a new local gym specializing in weight loss and body transformation programs. If the first concepts that come to mind are energizing and inspiring colors, you’re on the right track. Certain shades of orange, yellow, red and green can all evoke sentiments of positive energy, progress, and initiative.

Opt for bold and sharp shades in this instance, remembering that washed out or softened colors could be counterproductive for this particular application. Once your shades are chosen, it’s time to think lines and curves. Alternating sharp straight lines, for informational or text boxes, with curvy but thin shapes in dynamic arrangements to suggest action, motion or dance, is a good start toward giving your readers a quick visual overview of the overall message. Sluggish, dark colors or wide, rounded shapes, on the other hand, would certainly be a poor choice for this particular commercial printing project, but finding the right blends of colors that pop and lines that slide gracefully would be essential to an effective synergy.

April 13, 2010 at 8:14 am Leave a comment

4 x 6 Postcard Template

Postcard Advertising is one of the most affordable means of marketing your business, new products or announcing a sale or special promotion. Our 4 x 6 postcard is compact and extremely effective at getting the Return on Investment (ROI) you need. The ideal size for special events, invitations, and promotions. A 4×6 postcard qualifies for First Class Presorted Postcard rates so you make a huge impact on your clients, not your budget. To help support our graphic designers we have a 4×6 postcard template that you can download for free. This template includes the safe area, cut lines, and bleeds.

Download Template (front and back .eps file)

February 22, 2010 at 1:53 pm Leave a comment

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