Posts filed under ‘web printer in AZ’

Prisma Graphic utilizes Web to Print Technology

According to Wikipedia: Web-to-print, also known as Web2Print or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during the prepress phase. Web to print is a technology to help business owners create a consistent brand image and build loyalty with their clients.

Prisma Graphic as a Web to Print Company

Prisma Graphic is not just a web to print company; with our exclusive Dokshop; but a print empowering company. Dokshop gives business owners control over their image through their print materials and collateral marketing efforts.

By utilizing Dokshop, companies can have their own business printing portal with access from anywhere.

The Dokshop services lets you sign in and create your custom portal with your images and marketing materials. Marketing Directors, managers, or employees can access company approved marketing materials with just a click of the mouse. Choose your template and add your text and we will print it for you and have it delivered to your location. We make web to print easy.

Let us show you how easy it is to set up your custom portal with an online web-to-print demonstration today.

June 15, 2010 at 1:50 pm Leave a comment

Web to Print Marketing Material From Customized Portals: Anytime, Anywhere, ACCURATELY

Powerful web-to-print marketing solutions are revolutionizing marketing efficiency and accountability. Around-the-clock access to pre-approved corporate collateral enables customers, franchisees and sales teams to have immediate access to the tools they need to create successful marketing campaigns quickly, easily and accurately.

DokShop is one such marketing collateral management solution that offers online proofing technology that reduces production time. With DokShop your company can have their own online catalog of customizable printed materials ready to order. Each site can be branded for individual clients.

1. Coordinate worldwide marketing efforts
2. View and download PDF proofs
3. Access powerful, dynamic reports and receive email updates
4. Assign administrators to monitor and approve orders
5. Define and analyze cost centers

According to Prisma Graphic owner, Bob Anderson, gone are the days that it takes seven touch points to get a business card printed…”For a general job like ordering a business card, first you tell your secretary, they ask the marketing department, it has to be called in and then a sales person takes an order. It gets typeset, proofed, and then goes to print,” The heartburn and headache that used to keep marketing gatekeepers awake at night is completely alleviated through this technology.

Working smarter through the use of templates and web-to-print portals, allows organizations to cut down on unnecessary print overages, inaccuracies, brand band-aids, and design paralysis. Consider how much collateral your company prints. Chances are, you have ongoing needs for stationery, forms, marketing materials, and much more.

Anderson said the technology enables projects to move four times as fast through the system. It also tracks projects, similarly to the way a package to be delivered by UPS can be tracked on the Internet.

Whether your company is large or small, modifying and managing those materials can be a time-consuming and expensive process. Simplify corporate processes by utilizing DokShop.

At Make-A-Wish, a non-profit that grants the wishes of kids with life-threatening illnesses, director of brand communications, Mike Pressendo uses DokShop.com to help mange the communication output of 72 chapters. “I want to maintain continuity of the brand across all our markets. This technology allows me to do that and then allows the chapters to localize it. But I don’t want them monkeying with fonts and headlines. With this, I can keep the overall look and feel the same across the board.”

Pressendo said the technology creates a huge financial savings, allows for better quality control and saves time. “This allows us to preserve and promote our brand, “ he said. “We’ve had other printers, but they couldn’t keep up with our technological requirements.”

This online service is a streamlined, cost-effective way to order and print all your business materials. Since 2001, businesses around the country have used DokShop to improve turn-around time, reduce human error, and ensure brand continuity. DokShop is fully customizable and enables both internal employees and distribution networks to order personalized collateral.

Corporate brands remain protected, yet promoted according to universal guidelines within local markets, increasing the relevance of the message to the target market and improving marketing performance.

Marketing accuracy has never been more qualified. Log onto DokShop.com today for a demo – and a better night’s rest!

June 9, 2010 at 7:03 pm Leave a comment

Prisma Graphics: Top Marketing Supply Chain Provider

Recently, American Executive did an article showcasing us, Prisma Graphic, a local Phoenix commercial printer. The article interviewed Bob Anderson, owner of Prisma Graphics since 2001, regarding how the company has been able to stay in the top 10% of commercial printers nationally.

There have been two key things that can be attributed to Prisma Graphic’s success in the printing industry. The first was its people. Anderson said the 28 employees working for the company in 2000 were well known for their high-quality standards. Today, 22 of those employees are still with the company, and although Prisma now employs 130 people, that dedication to quality still remains. For example, the majority of Dokshop’s business has come through referrals, Anderson said.

Second, the team suggested working with the client’s marketing department online rather than by phone and fax. Back then, there were no available software programs allowing for that kind of collaboration, so the company’s internal developers created a program of their own, and Dokshop was born.

Dokshop has enabled large corporate clients to have the brand protected by using Prisma Graphic for their collateral marketing material. The company even handles warehousing, fulfillment, and inventory management for clients, tracking and delivering orders as needed. And, as companies continue to reduce marketing budgets and head counts, Anderson predicts the demand for these services will grow.

Read the entire article to find out how Prisma has succeeded and continued to grow in the down economy and how they are using innovative web to print products such as Dokshop and their new designer product, PrintPower, to stay on top.

American Executive article: Prisma Graphic: Open to Opportunities

June 7, 2010 at 2:19 pm Leave a comment

Something Worth Holding

As gizmos like the iPad and Kindle take technology to new levels of customer comfort, messaging through interactive touch is the new “little black dress.” Thankfully, for tactical –minded people, holding something, feeling its texture, sensing its smell, and evaluating its texture and quality is in fashion.

For those in the print world, this might seem to scream, “Quit taking our beloved paper goods away!” But alas, this is a golden opportunity to take advantage of the romance with touch. Get creative with your print materials. Have a little fun with some redesigns and actually give your customers something worth holding!

Let’s talk specifics. What about your business card design?

Designs are a journey, they connect people. They connect the consumer with the producer through a product or service.

According to fellow blogger Nick Barker,

“Design is all around us – the chair you are sitting on, the keyboard you are touching and the building you find yourself in. Design is at the heart of everything. I believe what makes a good design is a holistic creation right through a product or service. A design should effectively connect the consumer with the product or service.”

(more…)

May 10, 2010 at 12:11 pm Leave a comment

Are All Your “Marketing Eggs” in One Basket?

Email is part of our daily lives and definitely not a fad that is going away. Carefully managing mailboxes and email habits is on every CEO’s mind as billions of dollars are lost in productivity each year.

A typical information worker who sits at a computer all day turns to his e-mail program more than 50 times and uses instant messaging 77 times, according to one measure by RescueTime, a company that analyzes computer habits. The company, which draws its data from 40,000 people who have tracking software on their computers, found that on average the worker also stops at 40 Web sites over the course of the day.
According to a New York Times article, “The fractured attention comes at a cost. In the United States, more than $650 billion a year in productivity is lost because of unnecessary interruptions, predominately mundane matters,” according to Basex. The firm also reports, “A big chunk of that cost comes from the time it takes people to recover from an interruption and get back to work.”

Now more than ever, putting your marketing eggs into one “viral” basket is not sound advice for business success.

As marketers trying to reach customers virally, we can safely assume that they are already drowning in viral messaging and that their inbox will only continue to get bigger. What we don’t know is if our audience is using technology to its fullest capacity, or drowning in message overload.

Regardless, this puts the burden of effective communications on the shoulders of marketers. Marketing messages must, therefore, at the very least be:

  • Fully integrated
  • Highly creative
  • Genuine
  • Valuable to customer

This means that a balance between traditional marketing and viral marketing must be constantly analyzed for consistency, functionality and overall success.

The balance between the old and new is important because one is predictable and the other isn’t. There are people that will tell you that it is possible to create a viral campaign that will be hugely successful, but according to David Meerman Scott, author of The New Rules of Viral Marketing, the vast majority of agencies making such claims, almost always fail. Why? Because viral marketing requires luck, good timing, and can’t be forced.

Hence, the need to maintain a traditional marketing campaign in conjunction with all viral attempts. If you haven’t already, meet with the key decision makers of your company and define your “baseline balance.”

Keep in mind, balance is key, but so is agility! Be prepared to fail, make changes, succeed, make changes, fail, make more changes, succeed…and so on!

Photo provided by: intersectionconsulting

April 23, 2010 at 11:57 am 2 comments

An Evening of Eco-Innovations Event

Join us for an evening of eco-innovations.

Learn to work smart, print smart and save smart.

Event Details:

EARTH DAY EVENT

Thursday, April 22, 2010 – 4 to 7 PM

Prisma Graphic located at
2937 E Broadway Road, Phoenix. Get a Google Map

brought to you by:

GREEN LIGHT SPECIAL GIVEAWAYS EVERY HALF HOUR!

Complimentary hors d’oeuvres, cocktails and music.

Please RSVP by Thursday, April 15th – 602 243-5777 or hr@prismagraphic.com

April 19, 2010 at 4:43 pm Leave a comment

Marketing Your Corporate Personality

What do Nike, Apple, Geico, Google, JACK and other such business giants have in common? BIG PERSONALITY! Ever stop to think that brand identity isn’t everything – especially in today’s virtual world where buzz, tweets, blogs, FaceBook and texts often speak more about your company than paid advertising?

These marketing greats demonstrate a personal mission tied to their professional message – which gives them unlimited confidence to shout their business from the rooftops. Through a very specific and consistently strong personality, they generate great flexibility in how they connect their message to relevant news and current events almost daily.

According to David Arvin, Visibility Coach,

“Developing and marketing a dynamic business personality is more than simply espousing and promoting a business philosophy or organizational message. These highly differentiated and unique companies are consistently walking-the-walk as well as talking the talk! They live the message in everything they do – and everything they don’t do.’

With BIG personalities always on display, these colorful companies crusade for their niche market: be it innovation, customer service, entertainment, luxury, fitness, or quality. Expression of their mission is paramount to a “simple” marketing approach or concrete strategy.

Take for instance, Nike and it’s recent show of support to Tiger Woods. Tiger has been, and IS still the representation of Nike’s personality. Tiger lost other endorsements, but not those that bank solely on his face as their image. As reported on CNN,

“Nike typically doesn’t shy away from mentioning athletes’ troubles in its ads, experts say. The company has stuck by other athletes with personal problems, such as basketball star Charles Barkley, who famously said in one ad he shouldn’t be a role model.”

By sticking close by the sides of its media personalities, Nike conveys its business personality: strong, constant – maybe even edgy. You decide:

Nike aired a TV commercial on April 7, 2010, featuring Tiger and the voice of his late father, Earl Woods, an edgy move that calls out his personal problems on the eve of his return to competitive golf. The ad aired on ESPN and the Golf Channel just one day before the start of the Masters.

If you buy into this personality quotient, but don’t currently have it, how do you get it? Is it possible to create such an “intangible” without flopping? Let’s face it, this is risky business and takes careful top-down consideration.

  1. Look at your company mission statement. Does it give you plenty of adjectives to work with? Does it give you room to be bold and a little self-important? Does it give you permission to be top dog in your industry?
  2. How about your overall marketing strategy? Print ads, TV, radio, brochures, business cards, etc. What do these print pieces convey about your company’s personality, or lack of? Have you asked any outsiders lately? You might be surprised.
  3. Decide as a team whether this is a path worth taking and if so, don’t look back! Commitment is critical here. Learn from Nike and be ready to persevere.

If you’re not interested in the spotlight or not quite ready for such heavy media attention, get there. If you’re there and ready – then jump in. Be educated, be ready for the good and the bad, bring the passion and deliver an engaging business personality that the masses will remember!

April 14, 2010 at 4:31 pm Leave a comment

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