Posts tagged ‘choosing design software’

Getting Cooler Color with InDesign CS4’s Kuler Panel

Learn how to use InDesign CS4’s new Kuler panel to create perfect colors for any project.

Use InDesign and Kuler for perfect color combination’s

February 22, 2010 at 5:14 pm Leave a comment

Using Illustrator for Vector Based Graphics Design

Design Software Highlight: Illustrator

Adobe® Illustrator® CS4 software is a comprehensive vector graphics environment with new transparency in gradients and multiple artboards that invite you to explore more efficient ways to design. The latest version, Illustrator CS4, is the fourteenth generation in the product line. Numerous new features include multiple artboards in a single document, a “blob brush” that is similar to the brush in Adobe Flash, and support for transparency in gradients among other features.

(more…)

February 11, 2010 at 2:07 pm Leave a comment

Prisma Graphic Services and Capabilities

Prisma Press Floor

 

 

 

 

Prisma Graphic has the following services and capabilities.

Equipment List

Electronic Prepress

  • (1) Magnus 800 Platesetter with 5 Autoloader/Cassettes
  • (1) Creo Trendsetter Spectrum Platesetter
  • (9) Mac Work Stations
  • (9) PC Work Stations
  • (6) PREPS Imposition Stations
  • (2) Prinergy JVX 10.4 Ripping & Trapping Systems
  • Prinergy Stochastic Screener
  • Prinergy – PDF Workflow
  • Kodak – FM Staccato Screening
  • Canon Color ImpoProofer Automated
  • 2-sided proofer with Color Management
  • Canon ImagePrograf Contract Color Proofer with Kodak Color Management
  • Epson Inkjet Color 9900 Proofer 44”
  •  (2) Sherpa 2-Sided Proofers
  • HP DesignJet 5500 Proofer
  • Pictoral Proofer (11” x 17” max)
  • Multiple CD/DVD Burners
  • Rimage Premium CD/DVD PlexWriter (6 Unit) High-Speed
  • Eversmart Pro2 Flatbed Scanner (11.5” x 17” original input)
  • X RITE PlateScope (Plate Quality/Process Control)
  • X RITE Spectrodensitometer (Proofing, Plating, Press Profiling Process Control)
  • Eye One Color Calibration System
  • Profile Maker Pro (Color Profiling system)
  • Complete Up to date Software and Font Library
  • All files archived on DAT and DVD
  • Mirrored 3T Raid Dell Servers & Gigabit Speed Network
  • E. Quix & High Speed Network Server
  • FTP Server
  • (2) CIP3 Servers
  • Kodak ColorTune Proofing Server
  • Prinergy 1.6 Remote Proofing Server
  • Kodak InSite – Customer Job Interface 

Bindery

  • (2) Heidelberg Cylinder Press; Sheet Size: 22 x 30”
  • Brausse – 22 1/2 x 29” Die Cut, Emboss and Foil Stamp
  • Kluge EHD – 14 x 20” Die Cut, Emboss and Foil Stamp
  • Baum Lawson MPU, 47” Paper Cutter (Micro-cut)
  • Polar 52” EMC Paper Cutter (Micro-cut)
  • (2) Saber® 54” Cutter w/ Baumann Jogger
  • Mueller Martini Saddle Stitcher   10 Stations w/ Cover Feeder & 3-Knife Trimmer
  • (2) Mueller Martini Saddle Stitcher   6 Stations /Cover Feeder w/ 3-Knife Trimmer
  • Perfect Binder 18”
  • Rollem TR, 35” Perforating & Scoring
  • Rollem TR, 40” Perforating & Scoring
  • MBO B26S Perfection Folder 26 x 40”; 32-Page
  • MBO B23 Folder 20 x 26”; 8-Page
  • MBO B32 S Perfection Folder 32 x 40”; 8-Page
  • Stahl Folder 30 x 40” 16-Page Folder
  • Kluge Pocket Folder Gluer w/Final Fold Ability
  • Challenge Paper Drill, 5-Hole
  • (1) Auto Shrink Wrap Packager
  • (3) Semi-Auto Shrink Wrap Packager

Presses (Web, Sheetfed & Digital)

  • M-130 Heidelberg 38 inch, 5 Color Heatset Web with Color Control System CCS Loop
  • Combo Folder – Sheeter – Pattern Perforator    Maximum Sheet:  22.75 x 38 inches, Maximum Image Area:  22.5 x 37.5 inches
  • Color King 36 inch, 2 Color Web Press / Combo Folder  Maximum Sheet:  22.75 x 36 inches, Maximum Image Area:  22.5 x 35.5 inches
  • Akiyama 40 inch, 5 Color Perfector with Color Control System CCS Loop Maximum Sheet:  28 x 40 inches,  Maximum Image Area: 27.5 x 39.5 inches
  •  (2) Akiyama 40 inch, 6 Color w/ Aqueous Coater,  Maximum Sheet:  28 x 40 inches,   Maximum Image Area:  27.5.  X 39.5 inches
  • Mitsubishi 28 inch, 6 Color w/ Aqueous Coater,    Maximum Sheet:  20 x 28 inches,    Maximum Image Area:  19.5 x 27.5 inches
  • Ryobi True 2 Color (Best for Registration and Solids),  Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.5 x 17.5 inches
  • (2) AB Dick 2 Color Replicator,  Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.5 x 17.5 inches
  • Halm Jet 2C Color Perfector Envelope Press,    Maximum Sheet:  13 x 18 inches, Maximum Image Area: 11 x 17 inches
  • HP Indigo 5000 4 Color Press   Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.6 x 17.2 inches
  • C6500 Digital 4 Color Copier/Press,   Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.6 x 17.2 inches

Fulfillment

  • Pick and Pack
  • Package and Distribution
  • On-line Customized Inventory Management
  • Cycle Count

 Mailing Services

Our Mailing Department offers a fully integrated service, which
is completely in-house, and configured to suit any requirements.
These services include data acquisition and management, CASS
certification, NCOA service, DPV validation. Prisma can customize
any mailing program to satisfy the needs of our clients.

 Dokshop.com (Web-to-Print Solution)

A unique business-to-business product that enables users to order,
personalize, proof and manage print materials online.  Its parameter-
based programming allows customization with various user options
and controls. Each site can be specifically tailored to fulfill any client’s
needs.

____________________________________________________

 Offset Printing Services:

  •  Sheetfed: Medium Quantity Print Runs
  •  Jprint 5C Perfector Press with Color Control System CCL
  • Sheetfed: Large Quantity Print Runs with our new Control System CCL
  •  Heatset Web: Large Quantity Print runs with Color
  • Open Web: Short and Large Print runs

  Digital Printing:

  •  Including Variable Data
  •  Indigo Short Quantity Print runs, Up to 12”x18”, Including Variable Data with Inline Finishing
  •  Konica Minolta Quantity Print runs, Up to 12”x18″
  •  41”X72” Large Format-Short Quantity Print runs
Prepress  
  •  State-of-the-Art Computer Hardware,
  •  Software & Color Correction & Image Manipulation
  •  Hi-res Canon Kodak Proofs
  •  HP Ink Jet & Laser Proofs, Sherpa Digital Proofs
  •  Prinergy Ripping & Trapping
  •  Prinergy –FM Segundo Stochastic Screening
  •  Kodak Remote Proofing
  •  Kodak-FM Staccato Screening
  •  Prinergy PDF Workflow
  • SSL Secured FTP Site
  • Direct-to-Plate Magnus 800

  Design & Production 

  •  Outside agency support
  •  Supplement In-house Creative Staff
  • Develop Original Concepts 
  • Follow Existing Corporate Graphic Standards

 CD/DVD Duplicating

  •  Data Duplication 
  • Thermal Label Printing

Bindery

  • Folding 
  • Scoring 
  • Perforating 
  • Stitching 
  • Perfect Bind 
  • Die Cutting 
  • Embossing 
  • Foil Stamping 
  • Gluing
  • Drilling
  • Mounting
  • Sequential Numbering

  DOKSHOP: Online e-Commerce Website

  • Pre-approved Products
  •  Brand consistency
  • Static and Dynamic Fields
  • Instant Online PDF ApprovalView Order Status and History
  • Customizable Shipping

State-of-the-Art Warehouse Facility

  • Product Inventory Storage
  • Clearly Labeled Product with Scannable Bar Codes

 Fulfillment  

  • Computerized Pick & Pac
  • Build Kits of Various Configurations Requirements
  • Bulk or Custom Packaging to Fit your Unique
  • Ship to Single or Multiple Locations

Mailing, Shipping & Receiving

  • CASS Certified Mailing Services
  • Database Management
  • Inserting
  • 1st Class, Standard Presort
  • Bulk Mail with FedEx Overnight
  • 2-day or Ground Shipping
  • Common Carrier

 

Contact Prisma Graphic for a quote on all your printing, design and mailing needs.

 

November 12, 2009 at 5:57 pm Leave a comment

Web to Print: The DokShop Solution

WEB TO PRINT: The DokShop Solution

DokShop For some years now discerning print buyers have been charged with reducing costs, saving time and improving results, all the while saddled with tight marketing budgets based on revenue generation. While some marketers have turned towards alternative media to help meet their defined objectives, others simply started cutting back their efforts altogether. Those that have experimented with multi-channel communications, especially the integration of print and the Internet, have found they did not need to stray too far to get results. And really, with so many companies falling well short of their sales objectives today, no one can afford to scale back any part of their marketing efforts.

 A September 2008 Epsilon survey of top Chief Marketing Officers reported that over 94% of the respondents said they feel “a tough economic period is precisely the time when marketing plays a key role.” By investing in proven strategies and collateral-based marketing materials, companies can sustain basic marketing efforts that continue revenue flowing even through economic downturns. This notion can be substantiated considering the CMO Council’s 2008 Marketing Outlook that said events and trade shows, direct marketing, sales support materials, and online marketing were at the top of marketers’ investment lists.

 Generally speaking, collateral-based materials have always been centered in corporate marketing departments where brand standards, timing, costs and other critical aspects of marketing campaigns can be closely monitored. With the time, expense and headcount required to maintain this control, however, many have looked to their vendors for solutions. Meeting these demands on time, with ease, and at reasonable prices can be difficult; especially for those vendors unwilling to evolve. Many traditional printers have yet to embrace the web-to-print relationship, maybe for fear of losing the customer to the convenience of the Internet, or simply due to a lack of technological confidence or knowledge.

 “In today’s business environment, being able to provide traditional print, as well as a robust web-to-print solution, is crucial to the future success of any commercial printer,” according to Bob Anderson, President of Prisma Graphic Corporation. Launched almost 9 years ago, Prisma’s industry-leading, online solution called dokshop has become an integral part of the company’s business and appeal. “Most of our clients really understand the importance of an online application like this right from the start,” says Anderson. “Our dokshop system alleviates the majority of the day-to-day costs and headaches of corporately-managed marketing efforts; helps to explain why it has become the fastest growing component of our company.”

 Dokshop Defined

DokShop Prisma Graphic developed dokshop.com as an online solution to support company-specific ordering sites that are tailored and personalized to meet the individual needs of each client. More specifically, dokshop sites enable clients to easily manage and distribute valuable corporate marketing assets; direct mailers, sales sheets, brochures, image or logo libraries, advertisements and email blasts, for example. These products can be produced statically or variably and either printed on demand and/or distributed electronically or by any common carrier. More importantly, the basic functionality of these sites gives complete control to the client to decide who can order, how often, how much and how each order is cost accounted.

 Prisma Graphic promotes these fully-customizable, web-to-print solution sites to clients looking to save time and money in the marketing process. With complete personalization options, dokshop can mirror a corporation’s centralized marketing department and help to lower basic administrative costs. Ultimately, dokshop’s very existence is to help marketers maintain brand standards, manage multiple location orders and total inventory, minimize collateral waste and economically distribute assets quickly and efficiently.

 Orders placed through dokshop typically ship within 1-to-4 working days from the time of receipt – a fraction of the time needed for a traditional order. Since introduced in 2001, dokshop has enabled businesses around the country to launch worldwide marketing campaigns much more efficiently. Today, dokshop supports nearly 235 clients with over 32,000 users and continues to grow.

 Simply put, dokshop allows Prisma Graphic to offer their clients the products and services they need, when they need it and how they need it. Please contact your current Prisma Sales Representative, or Bob Anderson now to find out how this dynamic web-to-print solution can benefit your company (800 379-5777 or  roberta@prismagraphic.com ).

  “What brought Avnet to Prisma in 2000 was the need for a quick turnaround on a specialty order of embossed business cards. I am pleased to say we have been married like ink to paper with them ever since. Prisma not only upholds our project deadlines but also meets our time, cost and quality standards. Needless to say, when they launched their dynamic online ordering site, we were the first in line. Their dokshop system has helped us control brand consistency across our 300 world-wide locations, streamline our print buying process and manage our company collateral; supporting our company-wide green initiative. Our business relationship has significantly grown and strengthened over the years, as they continue to work with us and our ever-evolving needs. The key to their success is their friendly service, ideas and consistent effort to support our programs.”

 Al Maag,   Chief Communications Officer, Avnet

With operations in 73 countries, Avnet has become one of the world’s largest technology distributors of electronic components, embedded subsystems, enterprise computing products and solutions. Their corporate social responsibility strives to make a difference in their employees, community, industry and the environment.

In 2008, Avnet was recognized in the list of “America’s Most Admired Companies” by Fortune magazine – ranking first in many categories and second overall.

 “As a large organization, one of the biggest struggles we face, as do many large organizations, is maintaining brand consistency. We also have the added challenge of supporting multiple locations throughout the country, which can be both time consuming and costly. A couple of years ago, Prisma set us up with a dokshop site, which streamlined our ordering process while allowing us to maintain our brand throughout our nearly 200 locations. Our dokshop site has made it easy for our locations to utilize corporate-approved materials, rather than relying on their own collateral.”

 Darin Hancock,  Marketing Manager, University of Phoenix

In the past 30 years, University of Phoenix has helped transform the landscape of higher education by making it easily accessible for working students. The University is accredited by The Higher Learning Commission and is a member of the North Central Association (ncahlc.org). University of Phoenix offers a wide variety of degree programs at the Associate’s, Bachelor’s, Master’s and Doctorial levels and in fields such as business, technology, health care and education to name a few.

November 10, 2009 at 3:36 pm Leave a comment

How do I make sure the color on my monitor will match what is printed?

When preparing digital images for print, it would be ideal if colors could reproduce on paper exactly as they appear on your monitor. Unfortunately, an exact match is not possible, but it IS possible to produce a close resemblance by properly adjusting your monitor and converting your files via color management. Many clients have multiple color profiles for different printers. Some clients never adjust their monitors even though they’ve been on 24/7 and their luminosity is slowly fading.

 Always test your monitor to see that it’s operating properly. As far as calibrating for color and balance, the best method is to match a color proof to the same CMYK file that made the proof, using the controls on your monitors.

Prisma Graphic has many tools available on their website to answer your questions, so you do make the right choice.

October 21, 2009 at 4:53 pm Leave a comment

Design Software. Making the Right Choice.

Media Files and color qualityChoosing the wrong design software can be detrimental to a designer’s productivity and general sanity at the workplace. There are hundreds of different applications and add-ons in the form of plug-ins or extensions that can be purchased. Downloadable images and art all come in a variety of color spaces and resolution. Even templates are available online, but are they right? … Where do you start?

1.                 Work in the right software. Generally, graphic design applications can be grouped into three different categories: image creation and manipulation, illustration, and page layout software. Illustrator® is a drawing (vector) program, ideal for logos, packaging, posters and single-page layouts. Photoshop® is a pixel-based (raster) program that lets you size, color correct and manipulate scanned images such as photographs and flat art. Neither is intended for multipage documents. For that, use a page layout program such as Quark® or InDesign®. Microsoft programs such as Publisher® and Word® are not intended for page layout. If you use these programs, it is imperative that you create a PDF/X-1a.

2.                 Build to size. Build your files at actual size unless your final size is too large for your software to accommodate. A printed piece with a final size of 8.5 x 11 should be built to 8.5 x 11 page size. Spreads should be created as two 8.5 x 11 pages, not as a single 17 x 11 form. And always, always, always include bleed around the document. (Minimum of 1/16 inch)

3.                 Are your color and resolution ready for print? Always preflight your file to make sure your images are at correct resolution and consistent color. Many files are supplied or downloaded as RGB, Index, DCS, 300 DPI, or 72 DPI, etc, etc, etc. It is best for you to address these issues and do any conversions while the file is in your possession rather than at proof stage. It’s easy to be misled by some of the “out of gamut” color seen on the monitors.

4.                 Prevent problematic files long before the print stage.

  • Banding
    If possible, avoid using vignettes and gradients on large areas. Adding noise will help minimize banding.
  • Getting Rich Blacks
    Large areas of solid black benefit from an undercolor (such as 40% cyan) to deepen it – creating a “rich black.”
  • Font type, Size & Color
    Knockout type should be larger than 5 pt. and should only knock out of one or two colors. All type 5 pt. or smaller should overprint. Minimum type to knock out of a 4-color image is 8 pt. Minimum size on serif type is 5 pt. and should print in one color only.

Prisma Graphic has many tools available on their website to answer your questions, so you do make the right choice.

October 21, 2009 at 4:08 pm Leave a comment


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 4 other followers

Prisma Graphic Twitter

Prisma Graphic Photos

More Photos