Posts tagged ‘Heidelberg web presses in AZ’

Printable technologies case study on Prisma Graphic and Dokshop.

Printable technologies recently wrote case study on Prisma Graphic and Dokshop.

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November 17, 2009 at 4:51 pm Leave a comment

Prisma Graphic Services and Capabilities

Prisma Press Floor

 

 

 

 

Prisma Graphic has the following services and capabilities.

Equipment List

Electronic Prepress

  • (1) Magnus 800 Platesetter with 5 Autoloader/Cassettes
  • (1) Creo Trendsetter Spectrum Platesetter
  • (9) Mac Work Stations
  • (9) PC Work Stations
  • (6) PREPS Imposition Stations
  • (2) Prinergy JVX 10.4 Ripping & Trapping Systems
  • Prinergy Stochastic Screener
  • Prinergy – PDF Workflow
  • Kodak – FM Staccato Screening
  • Canon Color ImpoProofer Automated
  • 2-sided proofer with Color Management
  • Canon ImagePrograf Contract Color Proofer with Kodak Color Management
  • Epson Inkjet Color 9900 Proofer 44”
  •  (2) Sherpa 2-Sided Proofers
  • HP DesignJet 5500 Proofer
  • Pictoral Proofer (11” x 17” max)
  • Multiple CD/DVD Burners
  • Rimage Premium CD/DVD PlexWriter (6 Unit) High-Speed
  • Eversmart Pro2 Flatbed Scanner (11.5” x 17” original input)
  • X RITE PlateScope (Plate Quality/Process Control)
  • X RITE Spectrodensitometer (Proofing, Plating, Press Profiling Process Control)
  • Eye One Color Calibration System
  • Profile Maker Pro (Color Profiling system)
  • Complete Up to date Software and Font Library
  • All files archived on DAT and DVD
  • Mirrored 3T Raid Dell Servers & Gigabit Speed Network
  • E. Quix & High Speed Network Server
  • FTP Server
  • (2) CIP3 Servers
  • Kodak ColorTune Proofing Server
  • Prinergy 1.6 Remote Proofing Server
  • Kodak InSite – Customer Job Interface 

Bindery

  • (2) Heidelberg Cylinder Press; Sheet Size: 22 x 30”
  • Brausse – 22 1/2 x 29” Die Cut, Emboss and Foil Stamp
  • Kluge EHD – 14 x 20” Die Cut, Emboss and Foil Stamp
  • Baum Lawson MPU, 47” Paper Cutter (Micro-cut)
  • Polar 52” EMC Paper Cutter (Micro-cut)
  • (2) Saber® 54” Cutter w/ Baumann Jogger
  • Mueller Martini Saddle Stitcher   10 Stations w/ Cover Feeder & 3-Knife Trimmer
  • (2) Mueller Martini Saddle Stitcher   6 Stations /Cover Feeder w/ 3-Knife Trimmer
  • Perfect Binder 18”
  • Rollem TR, 35” Perforating & Scoring
  • Rollem TR, 40” Perforating & Scoring
  • MBO B26S Perfection Folder 26 x 40”; 32-Page
  • MBO B23 Folder 20 x 26”; 8-Page
  • MBO B32 S Perfection Folder 32 x 40”; 8-Page
  • Stahl Folder 30 x 40” 16-Page Folder
  • Kluge Pocket Folder Gluer w/Final Fold Ability
  • Challenge Paper Drill, 5-Hole
  • (1) Auto Shrink Wrap Packager
  • (3) Semi-Auto Shrink Wrap Packager

Presses (Web, Sheetfed & Digital)

  • M-130 Heidelberg 38 inch, 5 Color Heatset Web with Color Control System CCS Loop
  • Combo Folder – Sheeter – Pattern Perforator    Maximum Sheet:  22.75 x 38 inches, Maximum Image Area:  22.5 x 37.5 inches
  • Color King 36 inch, 2 Color Web Press / Combo Folder  Maximum Sheet:  22.75 x 36 inches, Maximum Image Area:  22.5 x 35.5 inches
  • Akiyama 40 inch, 5 Color Perfector with Color Control System CCS Loop Maximum Sheet:  28 x 40 inches,  Maximum Image Area: 27.5 x 39.5 inches
  •  (2) Akiyama 40 inch, 6 Color w/ Aqueous Coater,  Maximum Sheet:  28 x 40 inches,   Maximum Image Area:  27.5.  X 39.5 inches
  • Mitsubishi 28 inch, 6 Color w/ Aqueous Coater,    Maximum Sheet:  20 x 28 inches,    Maximum Image Area:  19.5 x 27.5 inches
  • Ryobi True 2 Color (Best for Registration and Solids),  Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.5 x 17.5 inches
  • (2) AB Dick 2 Color Replicator,  Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.5 x 17.5 inches
  • Halm Jet 2C Color Perfector Envelope Press,    Maximum Sheet:  13 x 18 inches, Maximum Image Area: 11 x 17 inches
  • HP Indigo 5000 4 Color Press   Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.6 x 17.2 inches
  • C6500 Digital 4 Color Copier/Press,   Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.6 x 17.2 inches

Fulfillment

  • Pick and Pack
  • Package and Distribution
  • On-line Customized Inventory Management
  • Cycle Count

 Mailing Services

Our Mailing Department offers a fully integrated service, which
is completely in-house, and configured to suit any requirements.
These services include data acquisition and management, CASS
certification, NCOA service, DPV validation. Prisma can customize
any mailing program to satisfy the needs of our clients.

 Dokshop.com (Web-to-Print Solution)

A unique business-to-business product that enables users to order,
personalize, proof and manage print materials online.  Its parameter-
based programming allows customization with various user options
and controls. Each site can be specifically tailored to fulfill any client’s
needs.

____________________________________________________

 Offset Printing Services:

  •  Sheetfed: Medium Quantity Print Runs
  •  Jprint 5C Perfector Press with Color Control System CCL
  • Sheetfed: Large Quantity Print Runs with our new Control System CCL
  •  Heatset Web: Large Quantity Print runs with Color
  • Open Web: Short and Large Print runs

  Digital Printing:

  •  Including Variable Data
  •  Indigo Short Quantity Print runs, Up to 12”x18”, Including Variable Data with Inline Finishing
  •  Konica Minolta Quantity Print runs, Up to 12”x18″
  •  41”X72” Large Format-Short Quantity Print runs
Prepress  
  •  State-of-the-Art Computer Hardware,
  •  Software & Color Correction & Image Manipulation
  •  Hi-res Canon Kodak Proofs
  •  HP Ink Jet & Laser Proofs, Sherpa Digital Proofs
  •  Prinergy Ripping & Trapping
  •  Prinergy –FM Segundo Stochastic Screening
  •  Kodak Remote Proofing
  •  Kodak-FM Staccato Screening
  •  Prinergy PDF Workflow
  • SSL Secured FTP Site
  • Direct-to-Plate Magnus 800

  Design & Production 

  •  Outside agency support
  •  Supplement In-house Creative Staff
  • Develop Original Concepts 
  • Follow Existing Corporate Graphic Standards

 CD/DVD Duplicating

  •  Data Duplication 
  • Thermal Label Printing

Bindery

  • Folding 
  • Scoring 
  • Perforating 
  • Stitching 
  • Perfect Bind 
  • Die Cutting 
  • Embossing 
  • Foil Stamping 
  • Gluing
  • Drilling
  • Mounting
  • Sequential Numbering

  DOKSHOP: Online e-Commerce Website

  • Pre-approved Products
  •  Brand consistency
  • Static and Dynamic Fields
  • Instant Online PDF ApprovalView Order Status and History
  • Customizable Shipping

State-of-the-Art Warehouse Facility

  • Product Inventory Storage
  • Clearly Labeled Product with Scannable Bar Codes

 Fulfillment  

  • Computerized Pick & Pac
  • Build Kits of Various Configurations Requirements
  • Bulk or Custom Packaging to Fit your Unique
  • Ship to Single or Multiple Locations

Mailing, Shipping & Receiving

  • CASS Certified Mailing Services
  • Database Management
  • Inserting
  • 1st Class, Standard Presort
  • Bulk Mail with FedEx Overnight
  • 2-day or Ground Shipping
  • Common Carrier

 

Contact Prisma Graphic for a quote on all your printing, design and mailing needs.

 

November 12, 2009 at 5:57 pm Leave a comment

A commerical printer, much more than ink on paper.

Prisma Graphic:   Paving the Way to a marketing solutions provider.

Prisma Graphic more than ink on paper 

To compete as a traditional commercial printer in today’s economic climate and evolving market takes vision. For Prisma Graphic, that vision has been to provide unmatched customer service, consider every client a partner and offer economical marketing solutions beyond ink on paper.

 Prisma started as a boutique print shop over 29 years ago, and in 2000 the privately-held company transferred ownership to Bob Anderson. Rather than remaining a great traditional printer, Bob has worked to transform Prisma into an all-inclusive print and marketing solutions provider to help clients improve, implement and execute their marketing efforts. Ever since the transition, the company has experienced 15-20% annual growth each year.

 Our staff views every project as an opportunity to further the success of our clients’ image, initiatives and marketing  goals. From our 82,000 square foot facility in Phoenix, we provide design support, heat-set web, sheetfed, variable data printing, full bindery, fulfillment services and complete direct mailing. Additionally, Prisma has a proprietary online product called dokshop – a dynamic online solution enabling our clients to brand manage, distribute products worldwide and print on demand at their convenience. We are also very proud of our green initiatives, which include recycling paper, cardboard, ink cans and drums and printing with vegetable and soy-based inks.

 We know you have many choices when it comes to printing. Give Prisma a call today at 800 379-5777 to discuss your next print marketing solution – See firsthand what it really means to Print Smart.

November 11, 2009 at 10:48 pm Leave a comment

Why printing? The ways Prisma Graphic can help your company prosper.

Why printing?  The ways printing helps your company prosper.

 Prisma Graphic  At one time or another we all have taken printing for granted. Perhaps because print has been the world’s number one communication medium for so long, we tend to overlook its impact and power. That oversight could be detrimental to the success of a marketing campaign, a product launch or a branding initiative trying to make connections. Consumers trust print, feel comfortable using it and are unable to fast forward past it. Electronic content comes and goes and when it’s gone, your message disappears with it. Print, on the other hand, is there for the long run.

 According to a recent survey by the Magazine Publishers of America 24% of readers will pass along an interesting article to someone else, 23% will save it for future reference and 13% will visit a relevant website; giving advertisers double and triple bonuses on their marketing investments.

This magazine is dedicated to the persuasive power of print and how it continues to evolve and play an important role in the marketing mix. Along with several informative articles throughout, we have included the advantages of using print. We hope you find this blog informative, inspiring and ultimately beneficial to your marketing efforts.

 Sincerely,

The Prisma Graphic Team

November 11, 2009 at 10:38 pm Leave a comment

Web to Print: The DokShop Solution

WEB TO PRINT: The DokShop Solution

DokShop For some years now discerning print buyers have been charged with reducing costs, saving time and improving results, all the while saddled with tight marketing budgets based on revenue generation. While some marketers have turned towards alternative media to help meet their defined objectives, others simply started cutting back their efforts altogether. Those that have experimented with multi-channel communications, especially the integration of print and the Internet, have found they did not need to stray too far to get results. And really, with so many companies falling well short of their sales objectives today, no one can afford to scale back any part of their marketing efforts.

 A September 2008 Epsilon survey of top Chief Marketing Officers reported that over 94% of the respondents said they feel “a tough economic period is precisely the time when marketing plays a key role.” By investing in proven strategies and collateral-based marketing materials, companies can sustain basic marketing efforts that continue revenue flowing even through economic downturns. This notion can be substantiated considering the CMO Council’s 2008 Marketing Outlook that said events and trade shows, direct marketing, sales support materials, and online marketing were at the top of marketers’ investment lists.

 Generally speaking, collateral-based materials have always been centered in corporate marketing departments where brand standards, timing, costs and other critical aspects of marketing campaigns can be closely monitored. With the time, expense and headcount required to maintain this control, however, many have looked to their vendors for solutions. Meeting these demands on time, with ease, and at reasonable prices can be difficult; especially for those vendors unwilling to evolve. Many traditional printers have yet to embrace the web-to-print relationship, maybe for fear of losing the customer to the convenience of the Internet, or simply due to a lack of technological confidence or knowledge.

 “In today’s business environment, being able to provide traditional print, as well as a robust web-to-print solution, is crucial to the future success of any commercial printer,” according to Bob Anderson, President of Prisma Graphic Corporation. Launched almost 9 years ago, Prisma’s industry-leading, online solution called dokshop has become an integral part of the company’s business and appeal. “Most of our clients really understand the importance of an online application like this right from the start,” says Anderson. “Our dokshop system alleviates the majority of the day-to-day costs and headaches of corporately-managed marketing efforts; helps to explain why it has become the fastest growing component of our company.”

 Dokshop Defined

DokShop Prisma Graphic developed dokshop.com as an online solution to support company-specific ordering sites that are tailored and personalized to meet the individual needs of each client. More specifically, dokshop sites enable clients to easily manage and distribute valuable corporate marketing assets; direct mailers, sales sheets, brochures, image or logo libraries, advertisements and email blasts, for example. These products can be produced statically or variably and either printed on demand and/or distributed electronically or by any common carrier. More importantly, the basic functionality of these sites gives complete control to the client to decide who can order, how often, how much and how each order is cost accounted.

 Prisma Graphic promotes these fully-customizable, web-to-print solution sites to clients looking to save time and money in the marketing process. With complete personalization options, dokshop can mirror a corporation’s centralized marketing department and help to lower basic administrative costs. Ultimately, dokshop’s very existence is to help marketers maintain brand standards, manage multiple location orders and total inventory, minimize collateral waste and economically distribute assets quickly and efficiently.

 Orders placed through dokshop typically ship within 1-to-4 working days from the time of receipt – a fraction of the time needed for a traditional order. Since introduced in 2001, dokshop has enabled businesses around the country to launch worldwide marketing campaigns much more efficiently. Today, dokshop supports nearly 235 clients with over 32,000 users and continues to grow.

 Simply put, dokshop allows Prisma Graphic to offer their clients the products and services they need, when they need it and how they need it. Please contact your current Prisma Sales Representative, or Bob Anderson now to find out how this dynamic web-to-print solution can benefit your company (800 379-5777 or  roberta@prismagraphic.com ).

  “What brought Avnet to Prisma in 2000 was the need for a quick turnaround on a specialty order of embossed business cards. I am pleased to say we have been married like ink to paper with them ever since. Prisma not only upholds our project deadlines but also meets our time, cost and quality standards. Needless to say, when they launched their dynamic online ordering site, we were the first in line. Their dokshop system has helped us control brand consistency across our 300 world-wide locations, streamline our print buying process and manage our company collateral; supporting our company-wide green initiative. Our business relationship has significantly grown and strengthened over the years, as they continue to work with us and our ever-evolving needs. The key to their success is their friendly service, ideas and consistent effort to support our programs.”

 Al Maag,   Chief Communications Officer, Avnet

With operations in 73 countries, Avnet has become one of the world’s largest technology distributors of electronic components, embedded subsystems, enterprise computing products and solutions. Their corporate social responsibility strives to make a difference in their employees, community, industry and the environment.

In 2008, Avnet was recognized in the list of “America’s Most Admired Companies” by Fortune magazine – ranking first in many categories and second overall.

 “As a large organization, one of the biggest struggles we face, as do many large organizations, is maintaining brand consistency. We also have the added challenge of supporting multiple locations throughout the country, which can be both time consuming and costly. A couple of years ago, Prisma set us up with a dokshop site, which streamlined our ordering process while allowing us to maintain our brand throughout our nearly 200 locations. Our dokshop site has made it easy for our locations to utilize corporate-approved materials, rather than relying on their own collateral.”

 Darin Hancock,  Marketing Manager, University of Phoenix

In the past 30 years, University of Phoenix has helped transform the landscape of higher education by making it easily accessible for working students. The University is accredited by The Higher Learning Commission and is a member of the North Central Association (ncahlc.org). University of Phoenix offers a wide variety of degree programs at the Associate’s, Bachelor’s, Master’s and Doctorial levels and in fields such as business, technology, health care and education to name a few.

November 10, 2009 at 3:36 pm Leave a comment

The evolution of targeted marketing are you ready for the fourth wave?

The Evolution of Targeted Marketing   Will you be ready for the fourth wave?

by Mike Schmitt

 While it goes without saying that these are trying times for organizations across the board, there has never been a more important time to market your company. Times like these prove that effective marketing can guarantee your survival during a down economy. Because there are fewer consumers willing to spend on your products, target marketing will help you deliver on the promise of spending less for a higher return.

 During a time of economic distress the CFO rules. This spells trouble for mass media investments as the hard dollar ROI is often difficult to measure, let alone prove. Targeted marketing to the rescue. The CFO will appreciate the fact that you are sending offers exclusively to people who are determined to be good candidates for your products and overjoyed to learn that you will be able to directly attribute marketing dollars spent to revenue generated.

 Brief History of Targeted Marketing

 We can look at targeted marketing in waves. The first wave of basic segmentation finally moved (most of) us away from “junk mail” or unsolicited promotions. Offers became relevant based on demographics such as gender, household income and lifestyle traits.

 The second wave was defined by “actionable” consumer data and personalization solutions for both traditional and emerging media. Intuitive companies realized that their very own customer data, including their transaction history, allowed for a new class of both segmented and highly personalized targeted marketing. The really smart marketers enhanced their customer data with geographic, demographic and lifestyle information. So, the right offer got to the right person and with a relevant message to the recipient. Now a company could actually spend less on marketing campaigns and expect a higher return.

 Second wave marketers, however, were lacking a true connection with the consumer. Direct mail continues to be the medium of choice for prospecting, and variable data print has given new life to this proven method of product and brand promotion through the ability to cost-effectively personalize each printed document. The proof to me that the cost of personalization had become reasonable, to even the smallest business, was when our dog Max received a personalized postcard from our veterinarian!

 Importance of the Consumer Database

 We know that most companies have some form of customer database, as well as a transaction master. We also know that a significant number of companies have very poor and scattered data. Customer data is duplicated in several departments, mailing addresses are fairly outdated, little or no data verification (mailing, email, telephone) systems are in place and the list goes on-and-on. Bad data basically means that any attempt at targeted marketing will result in a poor response to the campaign. More importantly, the potential actually exists to lower lifetime value as you may send a very negative message to your customer.

An extreme case involves a hospital that sent out a promotion for a cancer screening, which targeted elderly people within a certain radius of the hospital. The hospital received a call from an upset woman who thought it was in poor taste to be included in the promotion, when her husband had recently passed away and at the very same hospital. Another person received multiple, redundant offers and wondered about the quality of the care if they were unable to even get a mailing correct. The message here is to spend the time and effort on the database, before any form of targeted marketing is considered. Everything is better with a good database. Your analytics and reporting will tell the true story, and you will have the confidence to launch highly personalized marketing promotions knowing your data is accurate.

 Integrated Cross-Media Marketing

We are now just entering into the third wave. Savvy marketers are branding their products and images in a consistent way and across all traditional and emerging media. While newspapers are getting roughed up by the Internet and network TV is competing with cable, all media remains important. Marketers are working to have consistent messaging on the web, traditional media, mobile phones (which greatly outnumber personal computers) and on email. Many marketers are also trying to figure out how to exploit social media (e.g. Facebook, MySpace, Twitter), but that is a topic unto itself. Thankfully, there are variable data composition engines that will produce output for emerging presentation spaces (e.g. mobile screens) and the ubiquitous 8.5″ x 11″. The new breed of composition engines help marketers format any given promotion to all sizes and resolutions required for cross-media marketing. Mobile, web, email and direct mail are all supported so the designer can concentrate more on the messaging and less on the presentation space. This is not to say that we can ignore the fact that a mobile webpage must be radically different than a typical PC web browser page, but the designer can prototype the various formats to ensure consistency across different media. This is far superior to using different design tools for different media.

 Marketers have also learned that some marketing messages are better sent as printed documents, while others are more suitable for electronic communications. Email, thanks to the spammers, continues to be a tough way to prospect as it is very hard to get through the clutter. Many marketers realize that direct mail can be used to drive online communications. Companies should determine the individual preferences of their customers and this means supporting traditional and emerging media; many direct marketers are predicting an explosion in mobile marketing. Americans love the concept of instant gratification, and the mobile phone gives the consumer an opportunity to respond to a promotion anytime, anywhere. As a marketer you get the chance to respond while the consumer’s interest is at its peak. Send a mobile coupon while asking for their email address – fully integrated and automated cross-media marketing.

 Marketing Nirvana – The Fourth Wave

 The fourth wave of targeted marketing can be characterized by the consumer managing their marketing communications from both a timing perspective and the channel of delivery. Imagine a consumer registering in a global marketing database their desire to purchase a diamond tennis bracelet within the next 60 days. Now also imagine that they prefer to receive mobile offers while commuting to-and-from work, email during the work days and direct mail at home on the weekends. Fourth wave marketers will have the ability to promote to people who are looking at the products they sell, during the time frame that they are interested, and through the channel the consumer has selected. Respecting the wishes of the consumer will reward the marketer with highly qualified prospects and nothing else.

 Marketers that have developed the infrastructure and processes necessary, to capitalize on the opportunities presented by the fourth wave, will obviously have a significant competitive edge over their rivals. I believe that consumers will respond positively to advertisers who spend the time and effort to fully understand their preferences for marketing communications.

So, get your consumer database ready — the fourth wave is a marketing tsunami that will wipe out those who ignore the signs.

Prisma Graphic works closely with Mike Schmitt, CEO of Clairvoyix, to provide our clients options that meet their targeted marketing goals. To discuss how we can help your company stay in front of direct marketing trends, please contact your current Prisma Sales Representative, or Rob Steele at 800 379-5777 or
 robs@prismagraphic.com.

 Clairvoyix is a full-service direct marketing company with a core-competence in database marketing and marketing automation solutions. Delivered as a “Software as a Service”, its branded database (Clairvoyix Knowledge Factory), is the foundation for fully-integrated, cross-media targeted marketing. Clairvoyix directly supports personalized communications utilizing any media type including direct mail, email, web, PURL and mobile campaigns. From customer data hygiene and consumer data enhancement to analytics and campaign execution, their company offers a complete targeted marketing solution for clients of all sizes. Call 877 866-8693 x709 or e-mail mike.schmitt@clairvoyix.com  for more information.

November 9, 2009 at 9:49 pm Leave a comment

Prisma Graphic Video – Ranking Arizona’s names Prisma Graphic #1 Printer in AZ

Ranking Arizona’s names Prisma Graphic #1 Printer in AZ for the 3rd year.  Watch this video on what makes Prisma Graphic a stand out in the Printing Industry.

November 9, 2009 at 5:27 pm Leave a comment

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