Posts tagged ‘Marketing Solutions Provider’

Timing is Everything

Never before has timing been as important in launching a marketing campaign and maintaining customer communications as the here and NOW. With today’s flood of communications and endless messages, maybe what is said matters less than WHEN it’s said.

Consider the significance of this for a moment. Much of the focus as writers, promoters and marketers tends to be on the messaging, but how much attention is currently paid to things like time of day when messages are sent – and more importantly, when they are received?

As real time communication tools like Twitter and status updates on Facebook and LinkedIn and mobile messaging take top priority in fully integrated communication campaigns, the question of WHEN is obviously going to continue becoming more and more significant.

With these real time platforms, readers rarely give a second glance – most blasts, updates or texts are skimmed right away or junked. Given this, you want your message to hit when your audience is the most receptive – including the right day and the right time.

Is it possible to determine this information or is it too dynamic? It depends. Studies exist with benchmarks for best days of the week produce the best open or click rates. These are aggregate numbers across thousands of senders, however, so be leery of the data, because data alone doesn’t take into account your particular call to action, target audience, or recipient behavior.

So…maybe what’s best is conducting your own study. Start with your best guesses based on what you know of your audience, emails and organization and then test to find best days and time combinations from there. Don’t forget to weigh those options against your call to action.

For instance, if your call to action is related to a purchase, obviously you want to consider your audience’s pay periods. If your call is time sensitive, then calendaring is imperative.

Keeping detailed records is what’s going to make or break this methodology. You must have a good system for tracking your end results and then USE the data for future decision-making.

Remember, real-time communications is intended to help messaging be more relevant to your customer. If you’re able to graph and predict more successful times for sending out various pieces of your campaign, obviously you’ll be more successful and ahead of the competition.

Image: stefanomaggi

May 3, 2010 at 9:59 am Leave a comment

University of Phoenix Case Study

Integrated Marketing Case Study: University of Phoenix

Client Objective/Goal: To successfully integrate client-supplied initial contact information, gathered through mail-in, call-in and on-line sources, into follow-up direct mail pieces customized for each prospect; including name, gender, nearest campuses and programs of interest. The ultimate goal is to increase interest and enrollment opportunities by making each message more relevant to the individual.

Prisma Graphic Solution: Developed web-to-print products that incorporate the initial contact information into a variable data print (VDP) direct mail application, to individually address each prospect and provide multiple communication methods to further the relationship. This dynamic approach has not only provided the client with a substantial cost-savings through automation, it has allowed them to make their message relevant to each prospect. Moreover, it has expanded the client’s ability to provide and gather more information to help satisfy demand through traditional and/or online course offerings.

University of Phoenix

University of Phoenix Case Study

February 17, 2010 at 2:18 pm Leave a comment

A commerical printer, much more than ink on paper.

Prisma Graphic:   Paving the Way to a marketing solutions provider.

Prisma Graphic more than ink on paper 

To compete as a traditional commercial printer in today’s economic climate and evolving market takes vision. For Prisma Graphic, that vision has been to provide unmatched customer service, consider every client a partner and offer economical marketing solutions beyond ink on paper.

 Prisma started as a boutique print shop over 29 years ago, and in 2000 the privately-held company transferred ownership to Bob Anderson. Rather than remaining a great traditional printer, Bob has worked to transform Prisma into an all-inclusive print and marketing solutions provider to help clients improve, implement and execute their marketing efforts. Ever since the transition, the company has experienced 15-20% annual growth each year.

 Our staff views every project as an opportunity to further the success of our clients’ image, initiatives and marketing  goals. From our 82,000 square foot facility in Phoenix, we provide design support, heat-set web, sheetfed, variable data printing, full bindery, fulfillment services and complete direct mailing. Additionally, Prisma has a proprietary online product called dokshop – a dynamic online solution enabling our clients to brand manage, distribute products worldwide and print on demand at their convenience. We are also very proud of our green initiatives, which include recycling paper, cardboard, ink cans and drums and printing with vegetable and soy-based inks.

 We know you have many choices when it comes to printing. Give Prisma a call today at 800 379-5777 to discuss your next print marketing solution – See firsthand what it really means to Print Smart.

November 11, 2009 at 10:48 pm Leave a comment

Prisma Graphic is a marketing solutions provider.

About Prisma Graphic Corp your choice for an end to end marketing solutions provider.

Prisma Graphic Corp., headquartered in Phoenix, Ariz., is a large marketing solutions provider with emphasis in printing and unparalleled boutique style customer service. Since inception, the heart of Prisma Graphic has been in its customers. Offering a wide variety of customized in-house services, from offset and digital printing, prepress, design support, production, bindery, fulfillment and mailing services, Prisma Graphic truly works hand-in-glove with their customers as an extension of their individual marketing teams.

DokShop, their self-created online ordering program with open architecture and fully customizable options, allows customers to manage and print company collateral with ease. Their state of the art warehouse facilities, cutting-edge technology and dedication to environmental sustainability allows Prisma Graphic to Print Smart.

October 28, 2009 at 4:43 pm Leave a comment


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 4 other followers

Prisma Graphic Twitter

Prisma Graphic Photos

More Photos