Posts tagged ‘web to print’

Prisma Graphic utilizes Web to Print Technology

According to Wikipedia: Web-to-print, also known as Web2Print or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during the prepress phase. Web to print is a technology to help business owners create a consistent brand image and build loyalty with their clients.

Prisma Graphic as a Web to Print Company

Prisma Graphic is not just a web to print company; with our exclusive Dokshop; but a print empowering company. Dokshop gives business owners control over their image through their print materials and collateral marketing efforts.

By utilizing Dokshop, companies can have their own business printing portal with access from anywhere.

The Dokshop services lets you sign in and create your custom portal with your images and marketing materials. Marketing Directors, managers, or employees can access company approved marketing materials with just a click of the mouse. Choose your template and add your text and we will print it for you and have it delivered to your location. We make web to print easy.

Let us show you how easy it is to set up your custom portal with an online web-to-print demonstration today.

June 15, 2010 at 1:50 pm Leave a comment

Web to Print Marketing Material From Customized Portals: Anytime, Anywhere, ACCURATELY

Powerful web-to-print marketing solutions are revolutionizing marketing efficiency and accountability. Around-the-clock access to pre-approved corporate collateral enables customers, franchisees and sales teams to have immediate access to the tools they need to create successful marketing campaigns quickly, easily and accurately.

DokShop is one such marketing collateral management solution that offers online proofing technology that reduces production time. With DokShop your company can have their own online catalog of customizable printed materials ready to order. Each site can be branded for individual clients.

1. Coordinate worldwide marketing efforts
2. View and download PDF proofs
3. Access powerful, dynamic reports and receive email updates
4. Assign administrators to monitor and approve orders
5. Define and analyze cost centers

According to Prisma Graphic owner, Bob Anderson, gone are the days that it takes seven touch points to get a business card printed…”For a general job like ordering a business card, first you tell your secretary, they ask the marketing department, it has to be called in and then a sales person takes an order. It gets typeset, proofed, and then goes to print,” The heartburn and headache that used to keep marketing gatekeepers awake at night is completely alleviated through this technology.

Working smarter through the use of templates and web-to-print portals, allows organizations to cut down on unnecessary print overages, inaccuracies, brand band-aids, and design paralysis. Consider how much collateral your company prints. Chances are, you have ongoing needs for stationery, forms, marketing materials, and much more.

Anderson said the technology enables projects to move four times as fast through the system. It also tracks projects, similarly to the way a package to be delivered by UPS can be tracked on the Internet.

Whether your company is large or small, modifying and managing those materials can be a time-consuming and expensive process. Simplify corporate processes by utilizing DokShop.

At Make-A-Wish, a non-profit that grants the wishes of kids with life-threatening illnesses, director of brand communications, Mike Pressendo uses DokShop.com to help mange the communication output of 72 chapters. “I want to maintain continuity of the brand across all our markets. This technology allows me to do that and then allows the chapters to localize it. But I don’t want them monkeying with fonts and headlines. With this, I can keep the overall look and feel the same across the board.”

Pressendo said the technology creates a huge financial savings, allows for better quality control and saves time. “This allows us to preserve and promote our brand, “ he said. “We’ve had other printers, but they couldn’t keep up with our technological requirements.”

This online service is a streamlined, cost-effective way to order and print all your business materials. Since 2001, businesses around the country have used DokShop to improve turn-around time, reduce human error, and ensure brand continuity. DokShop is fully customizable and enables both internal employees and distribution networks to order personalized collateral.

Corporate brands remain protected, yet promoted according to universal guidelines within local markets, increasing the relevance of the message to the target market and improving marketing performance.

Marketing accuracy has never been more qualified. Log onto DokShop.com today for a demo – and a better night’s rest!

June 9, 2010 at 7:03 pm Leave a comment

Prisma Graphics: Top Marketing Supply Chain Provider

Recently, American Executive did an article showcasing us, Prisma Graphic, a local Phoenix commercial printer. The article interviewed Bob Anderson, owner of Prisma Graphics since 2001, regarding how the company has been able to stay in the top 10% of commercial printers nationally.

There have been two key things that can be attributed to Prisma Graphic’s success in the printing industry. The first was its people. Anderson said the 28 employees working for the company in 2000 were well known for their high-quality standards. Today, 22 of those employees are still with the company, and although Prisma now employs 130 people, that dedication to quality still remains. For example, the majority of Dokshop’s business has come through referrals, Anderson said.

Second, the team suggested working with the client’s marketing department online rather than by phone and fax. Back then, there were no available software programs allowing for that kind of collaboration, so the company’s internal developers created a program of their own, and Dokshop was born.

Dokshop has enabled large corporate clients to have the brand protected by using Prisma Graphic for their collateral marketing material. The company even handles warehousing, fulfillment, and inventory management for clients, tracking and delivering orders as needed. And, as companies continue to reduce marketing budgets and head counts, Anderson predicts the demand for these services will grow.

Read the entire article to find out how Prisma has succeeded and continued to grow in the down economy and how they are using innovative web to print products such as Dokshop and their new designer product, PrintPower, to stay on top.

American Executive article: Prisma Graphic: Open to Opportunities

June 7, 2010 at 2:19 pm Leave a comment

University of Phoenix Case Study

Integrated Marketing Case Study: University of Phoenix

Client Objective/Goal: To successfully integrate client-supplied initial contact information, gathered through mail-in, call-in and on-line sources, into follow-up direct mail pieces customized for each prospect; including name, gender, nearest campuses and programs of interest. The ultimate goal is to increase interest and enrollment opportunities by making each message more relevant to the individual.

Prisma Graphic Solution: Developed web-to-print products that incorporate the initial contact information into a variable data print (VDP) direct mail application, to individually address each prospect and provide multiple communication methods to further the relationship. This dynamic approach has not only provided the client with a substantial cost-savings through automation, it has allowed them to make their message relevant to each prospect. Moreover, it has expanded the client’s ability to provide and gather more information to help satisfy demand through traditional and/or online course offerings.

University of Phoenix

University of Phoenix Case Study

February 17, 2010 at 2:18 pm Leave a comment

Why use Web to Print technologies?

Web-to-print, also known as Web2Print or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This online service is a streamlined, cost-effective way to order and print your business materials.

Who Benefits from Web to Print:

  • Marketing departments
  • Employees in charge of printed materials
  • Sales representatives
  • Human resources
  • Franchise networks
  • Office managers
  • Accounting!

Picture having an online catalog of all your companies promotional materials for employees, managers, and your sales force to select from pre-determined marketing material, customize it, and then have access to online ordering and tracking!

Web-to-print solutions, or print on demand publishing, allow your company to control what promotional materials that your department managers, franchise operators, and clients have access to in order to make choices such as which marketing template to use and how many to create. But what if I need to make changes? No problem, make changes to fonts, layout, templates, design, images, etc, with a WYSIWYG editor. Web to print saves money because your company is only printing marketing material as needed.

Protect Your Image

Your Brand is important. By having all of your collateral marketing material in one place, with control over access and content, you can make sure that your image is the same between all of your locations or departments. Having all your locations and all of your employees accessing one-central printing center that you have complete control over means your clients sees a solid consistent company.

By using a web-to-print solution you can  protect your logo and trademarks, the identity your company has built. And since all of your marketing material from brochures, business cards, stationary all have your logo and trademarks on them, they are worth protecting. Since users order from a catalog of pre-approved marketing and sales materials, you can make sure your brand, logo, and trade and service marks are all consistent throughout your organization.

Advantages of Web-to-Print Solutions

  • Coordinate worldwide marketing efforts
  • Web-to-print makes the entire process easier, more accessible, and cost-effective
  • View and download PDF proofs
  • Access powerful, dynamic reports and receive email updates
  • Assign administrators to monitor and approve orders
  • Define and analyze cost centers

Interested in seeing what a web to print solution can do for you? Check out a web to print demo provided by dokshop, powered by Prisma Graphic. Choose between a real-time on-line experience or a personal one-on-one demonstration.

January 21, 2010 at 9:27 pm Leave a comment

Web to Print: The DokShop Solution

WEB TO PRINT: The DokShop Solution

DokShop For some years now discerning print buyers have been charged with reducing costs, saving time and improving results, all the while saddled with tight marketing budgets based on revenue generation. While some marketers have turned towards alternative media to help meet their defined objectives, others simply started cutting back their efforts altogether. Those that have experimented with multi-channel communications, especially the integration of print and the Internet, have found they did not need to stray too far to get results. And really, with so many companies falling well short of their sales objectives today, no one can afford to scale back any part of their marketing efforts.

 A September 2008 Epsilon survey of top Chief Marketing Officers reported that over 94% of the respondents said they feel “a tough economic period is precisely the time when marketing plays a key role.” By investing in proven strategies and collateral-based marketing materials, companies can sustain basic marketing efforts that continue revenue flowing even through economic downturns. This notion can be substantiated considering the CMO Council’s 2008 Marketing Outlook that said events and trade shows, direct marketing, sales support materials, and online marketing were at the top of marketers’ investment lists.

 Generally speaking, collateral-based materials have always been centered in corporate marketing departments where brand standards, timing, costs and other critical aspects of marketing campaigns can be closely monitored. With the time, expense and headcount required to maintain this control, however, many have looked to their vendors for solutions. Meeting these demands on time, with ease, and at reasonable prices can be difficult; especially for those vendors unwilling to evolve. Many traditional printers have yet to embrace the web-to-print relationship, maybe for fear of losing the customer to the convenience of the Internet, or simply due to a lack of technological confidence or knowledge.

 “In today’s business environment, being able to provide traditional print, as well as a robust web-to-print solution, is crucial to the future success of any commercial printer,” according to Bob Anderson, President of Prisma Graphic Corporation. Launched almost 9 years ago, Prisma’s industry-leading, online solution called dokshop has become an integral part of the company’s business and appeal. “Most of our clients really understand the importance of an online application like this right from the start,” says Anderson. “Our dokshop system alleviates the majority of the day-to-day costs and headaches of corporately-managed marketing efforts; helps to explain why it has become the fastest growing component of our company.”

 Dokshop Defined

DokShop Prisma Graphic developed dokshop.com as an online solution to support company-specific ordering sites that are tailored and personalized to meet the individual needs of each client. More specifically, dokshop sites enable clients to easily manage and distribute valuable corporate marketing assets; direct mailers, sales sheets, brochures, image or logo libraries, advertisements and email blasts, for example. These products can be produced statically or variably and either printed on demand and/or distributed electronically or by any common carrier. More importantly, the basic functionality of these sites gives complete control to the client to decide who can order, how often, how much and how each order is cost accounted.

 Prisma Graphic promotes these fully-customizable, web-to-print solution sites to clients looking to save time and money in the marketing process. With complete personalization options, dokshop can mirror a corporation’s centralized marketing department and help to lower basic administrative costs. Ultimately, dokshop’s very existence is to help marketers maintain brand standards, manage multiple location orders and total inventory, minimize collateral waste and economically distribute assets quickly and efficiently.

 Orders placed through dokshop typically ship within 1-to-4 working days from the time of receipt – a fraction of the time needed for a traditional order. Since introduced in 2001, dokshop has enabled businesses around the country to launch worldwide marketing campaigns much more efficiently. Today, dokshop supports nearly 235 clients with over 32,000 users and continues to grow.

 Simply put, dokshop allows Prisma Graphic to offer their clients the products and services they need, when they need it and how they need it. Please contact your current Prisma Sales Representative, or Bob Anderson now to find out how this dynamic web-to-print solution can benefit your company (800 379-5777 or  roberta@prismagraphic.com ).

  “What brought Avnet to Prisma in 2000 was the need for a quick turnaround on a specialty order of embossed business cards. I am pleased to say we have been married like ink to paper with them ever since. Prisma not only upholds our project deadlines but also meets our time, cost and quality standards. Needless to say, when they launched their dynamic online ordering site, we were the first in line. Their dokshop system has helped us control brand consistency across our 300 world-wide locations, streamline our print buying process and manage our company collateral; supporting our company-wide green initiative. Our business relationship has significantly grown and strengthened over the years, as they continue to work with us and our ever-evolving needs. The key to their success is their friendly service, ideas and consistent effort to support our programs.”

 Al Maag,   Chief Communications Officer, Avnet

With operations in 73 countries, Avnet has become one of the world’s largest technology distributors of electronic components, embedded subsystems, enterprise computing products and solutions. Their corporate social responsibility strives to make a difference in their employees, community, industry and the environment.

In 2008, Avnet was recognized in the list of “America’s Most Admired Companies” by Fortune magazine – ranking first in many categories and second overall.

 “As a large organization, one of the biggest struggles we face, as do many large organizations, is maintaining brand consistency. We also have the added challenge of supporting multiple locations throughout the country, which can be both time consuming and costly. A couple of years ago, Prisma set us up with a dokshop site, which streamlined our ordering process while allowing us to maintain our brand throughout our nearly 200 locations. Our dokshop site has made it easy for our locations to utilize corporate-approved materials, rather than relying on their own collateral.”

 Darin Hancock,  Marketing Manager, University of Phoenix

In the past 30 years, University of Phoenix has helped transform the landscape of higher education by making it easily accessible for working students. The University is accredited by The Higher Learning Commission and is a member of the North Central Association (ncahlc.org). University of Phoenix offers a wide variety of degree programs at the Associate’s, Bachelor’s, Master’s and Doctorial levels and in fields such as business, technology, health care and education to name a few.

November 10, 2009 at 3:36 pm Leave a comment


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