Prisma Graphic is FSC Certified

Prisma Graphic demonstrates respect for the planet, while maintaining its reputation as a high-quality commercial printer. Prisma Graphic, one of the Southwest’s leading privately owned commercial printers, becomes FSC certified to help protect the environment.

“FSC certification was the next logical step for Prisma. Over the years, we have developed our own internal Sustainability Program. This program has focused on reducing our overall power consumption, recycling excess production materials, as well as properly treating and disposing of the chemicals used in the printing process,” states Robert Anderson, President.

Get Creative with your Real Estate Marketing

Marketing your real estate doesn’t have to be hard. Lucky for you, we are providing some inspiration here for you to help get the creative juices flowing. Using high quality graphic design elements, alittle creativity, and quality and professional commercial printing, you can create a winning real estate marketing campaign. Below are some quick tips to help you get started, before you hire a design or start sketching yourself.

Represent Yourself

1. Find Out Who You Are Marketing To. Are you looking to market yourself as the Home Town Neighborhood Agent or the Upscale Property Expert? Do you want to target First Time Buyers or Premium Commercial Clients? Answering who your target market is will help determine how to market and how to build your brand. Your marketing brand will include flyers, postcards, informational packets, brochures, CD and DVD’s and other marketing material.

2. Be You and Not Like Everyone Else. Many agents use the same formula when creating their Real Estate Marketing material. Call it “mediocrity in three parts.” The first part is the agent’s photo, the second part is the carbon-copy message, and the third part is the “call today for a no-obligation consultation.” Seriously. Give your potential clients something unique. Just make sure that you are staying true to step #1 and knowing your market.

3. “I can save a little money and do it all myself”… Wait! Don’t do that. Creating a brand requires professional help. Consult a local graphic designer and commercial printer to handle what they do best…making high quality marketing materials.

Take alook at some of the examples of creative printed brochures, postcards and other marketing materials from the real estate industry as well as others and use it for inspiration on how you can market to your potential clients.

Perforated Postcards

Surrounding Area Information

Real Estate Property Listings

Property Listing in a Box

Brochures, Postcards, and Binder

Tri Fold Binder

Print Advertising

Contact Prisma Graphic and let us help you, with our network of graphic designers, come up with a Real Estate Brand Marketing Package for you.

How to Save Money on Your Print Binding

The right design can make our break a print catalog. But, the design and content are not the only things that are important in catalog printing. Your print catalogs are not complete until the binding has been properly placed and done with.

In order for you to maximize your return on investment you need to understand the methods of binding in order to choose the most appropriate for your particular print job. Whether you print catalogs online or the conventional way, using the most suitable binding method will help you a lot in providing your target clients with the best catalog printing possible.

Binding

Bookbinding is the process of physically assembling a book from a number of folded or unfolded sheets of paper or other material. It usually involves attaching covers to the resulting text-block.

If books had been invented after the computer, they would have been considered a big breakthrough. Books have several hundred simultaneous paper-thin, flexible displays. They boot instantly. They run on very low power at a very low cost.
Prof. Joseph M. Jacobson, MIT Media Lab, quoted in the New York Times, Apr 8, 1988, page B2.

Pasted Vs Saddle Stitch

Saddle Stitch

The most popular method, saddle stitching holds the sheets by 2 metal stitches or staples. With this method, pages are spread open at the center, then hung on saddle to be stitched, or stapled, through the fold line at the spine. Ideal for projects with no more than about 60 pages, depending on the sheet weight, this is the simplest and most economical way to bind. Meant for 8-160 pages.

Pasted

The paste-on-fold binding method is more cost effective to produce than a saddle-stitch or perfect-bound book. Examples of paste-on-fold products are college course schedules and seminar catalogs. Meant for 8, 16, 32 or 48 pages .

Which One Saves Me Money

By using the Pasted method you can save 20 – 30% on 8, 16, 24-skinny catalogs.

Request a free quote on print binding today!

4 x 6 Postcard Template

Postcard Advertising is one of the most affordable means of marketing your business, new products or announcing a sale or special promotion. Our 4 x 6 postcard is compact and extremely effective at getting the Return on Investment (ROI) you need. The ideal size for special events, invitations, and promotions. A 4×6 postcard qualifies for First Class Presorted Postcard rates so you make a huge impact on your clients, not your budget. To help support our graphic designers we have a 4×6 postcard template that you can download for free. This template includes the safe area, cut lines, and bleeds.

Download Template (front and back .eps file)

The Spirit of Giving- Prisma Graphic teams up with St. Mary’s Food Bank for an 8,000 can food drive.

A Gift to Many at the Holiday Season.

Being in the service business, the notion of positively impacting others comes natural to all of us at Prisma Graphic. We are fortunate for our partnerships and we count our blessings every single day. In the spirit of the holiday season we hope to unite the resources of our clients, co-workers, families and friends to help our community. Prisma Graphic has set a goal to collect 8,000 cans of food to donate to St. Mary’s Food Bank Alliance by the end of January 2010.

St. Mary’s Food Bank Alliance, the world’s first food bank, is a non-sectarian, nonprofit organization that alleviates hunger by efficiently gathering and distributing food to sites that serve the hungry. Covering 13 of Arizona’s 15 counties, this worthy organization is committed to volunteerism, building community relationships and improving the quality of life for all Arizonans in need.

As a special thank you for your continued support and patronage, Prisma Graphic will match all donations can for can or dollar for dollar until this goal is reached; a perfect way to give a deserving family a happy holiday.

 Please join us to make a donation: 

Simply click here  to contact Prisma Graphic to arrange for the pickup of your food or monetary donation. We’ll contact you to coordinate a convenient time for one of our delivery drivers to stop by your location

2010 –  The Spirit of Giving Continues…

To continue the spirit of giving throughout 2010, Prisma Graphic is planning the following company events to support our community.  Please check back for updates throughout the year.

April – May 2010: Habitat for Humanity

October 2010: Race for the Cure

November – December 2010:
St. Mary’s Food Bank Alliance Drive and
Crisis Nursery Hope for the Holidays Campaign

Printable technologies case study on Prisma Graphic and Dokshop.

Printable technologies recently wrote case study on Prisma Graphic and Dokshop.

Prisma Graphic Services and Capabilities

 

 

 

 

Prisma Graphic has the following services and capabilities.

Equipment List

Electronic Prepress

• (1) Magnus 800 Platesetter with 5 Autoloader/Cassettes
• (1) Creo Trendsetter Spectrum Platesetter
• (9) Mac Work Stations
• (9) PC Work Stations
• (6) PREPS Imposition Stations
• (2) Prinergy JVX 10.4 Ripping & Trapping Systems
• Prinergy Stochastic Screener
• Prinergy – PDF Workflow
• Kodak – FM Staccato Screening
• Canon Color ImpoProofer Automated
• 2-sided proofer with Color Management
• Canon ImagePrograf Contract Color Proofer with Kodak Color Management
• Epson Inkjet Color 9900 Proofer 44”
•  (2) Sherpa 2-Sided Proofers
• HP DesignJet 5500 Proofer
• Pictoral Proofer (11” x 17” max)
• Multiple CD/DVD Burners
• Rimage Premium CD/DVD PlexWriter (6 Unit) High-Speed
• Eversmart Pro2 Flatbed Scanner (11.5” x 17” original input)
• X RITE PlateScope (Plate Quality/Process Control)
• X RITE Spectrodensitometer (Proofing, Plating, Press Profiling Process Control)
• Eye One Color Calibration System
• Profile Maker Pro (Color Profiling system)
• Complete Up to date Software and Font Library
• All files archived on DAT and DVD
• Mirrored 3T Raid Dell Servers & Gigabit Speed Network
• E. Quix & High Speed Network Server
• FTP Server
• (2) CIP3 Servers
• Kodak ColorTune Proofing Server
• Prinergy 1.6 Remote Proofing Server
• Kodak InSite – Customer Job Interface 

Bindery

• (2) Heidelberg Cylinder Press; Sheet Size: 22 x 30”
• Brausse – 22 1/2 x 29” Die Cut, Emboss and Foil Stamp
• Kluge EHD – 14 x 20” Die Cut, Emboss and Foil Stamp
• Baum Lawson MPU, 47” Paper Cutter (Micro-cut)
• Polar 52” EMC Paper Cutter (Micro-cut)
• (2) Saber^® 54” Cutter w/ Baumann Jogger
• Mueller Martini Saddle Stitcher   10 Stations w/ Cover Feeder & 3-Knife Trimmer
• (2) Mueller Martini Saddle Stitcher   6 Stations /Cover Feeder w/ 3-Knife Trimmer
• Perfect Binder 18”
• Rollem TR, 35” Perforating & Scoring
• Rollem TR, 40” Perforating & Scoring
• MBO B26S Perfection Folder 26 x 40”; 32-Page
• MBO B23 Folder 20 x 26”; 8-Page
• MBO B32 S Perfection Folder 32 x 40”; 8-Page
• Stahl Folder 30 x 40” 16-Page Folder
• Kluge Pocket Folder Gluer w/Final Fold Ability
• Challenge Paper Drill, 5-Hole
• (1) Auto Shrink Wrap Packager
• (3) Semi-Auto Shrink Wrap Packager

Presses (Web, Sheetfed & Digital)

• M-130 Heidelberg 38 inch, 5 Color Heatset Web with Color Control System CCS Loop
• Combo Folder – Sheeter – Pattern Perforator    Maximum Sheet:  22.75 x 38 inches, Maximum Image Area:  22.5 x 37.5 inches
• Color King 36 inch, 2 Color Web Press / Combo Folder  Maximum Sheet:  22.75 x 36 inches, Maximum Image Area:  22.5 x 35.5 inches
• Akiyama 40 inch, 5 Color Perfector with Color Control System CCS Loop Maximum Sheet:  28 x 40 inches,  Maximum Image Area: 27.5 x 39.5 inches
•  (2) Akiyama 40 inch, 6 Color w/ Aqueous Coater,  Maximum Sheet:  28 x 40 inches,   Maximum Image Area:  27.5.  X 39.5 inches
• Mitsubishi 28 inch, 6 Color w/ Aqueous Coater,    Maximum Sheet:  20 x 28 inches,    Maximum Image Area:  19.5 x 27.5 inches
• Ryobi True 2 Color (Best for Registration and Solids),  Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.5 x 17.5 inches
• (2) AB Dick 2 Color Replicator,  Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.5 x 17.5 inches
• Halm Jet 2C Color Perfector Envelope Press,    Maximum Sheet:  13 x 18 inches, Maximum Image Area: 11 x 17 inches
• HP Indigo 5000 4 Color Press   Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.6 x 17.2 inches
• C6500 Digital 4 Color Copier/Press,   Maximum Sheet:  12 x 18 inches,  Maximum Image Area: 11.6 x 17.2 inches

Fulfillment

• Pick and Pack
• Package and Distribution
• On-line Customized Inventory Management
• Cycle Count

 Mailing Services

Our Mailing Department offers a fully integrated service, which
is completely in-house, and configured to suit any requirements.
These services include data acquisition and management, CASS
certification, NCOA service, DPV validation. Prisma can customize
any mailing program to satisfy the needs of our clients.

 Dokshop.com (Web-to-Print Solution)

A unique business-to-business product that enables users to order,
personalize, proof and manage print materials online.  Its parameter-
based programming allows customization with various user options
and controls. Each site can be specifically tailored to fulfill any client’s
needs.

____________________________________________________

 Offset Printing Services:

•  Sheetfed: Medium Quantity Print Runs
•  Jprint 5C Perfector Press with Color Control System CCL
• Sheetfed: Large Quantity Print Runs with our new Control System CCL
•  Heatset Web: Large Quantity Print runs with Color
• Open Web: Short and Large Print runs

  Digital Printing:

•  Including Variable Data
•  Indigo Short Quantity Print runs, Up to 12”x18”, Including Variable Data with Inline Finishing
•  Konica Minolta Quantity Print runs, Up to 12”x18″
•  41”X72” Large Format-Short Quantity Print runs

Prepress  

•  State-of-the-Art Computer Hardware,
•  Software & Color Correction & Image Manipulation
•  Hi-res Canon Kodak Proofs
•  HP Ink Jet & Laser Proofs, Sherpa Digital Proofs
•  Prinergy Ripping & Trapping
•  Prinergy –FM Segundo Stochastic Screening
•  Kodak Remote Proofing
•  Kodak-FM Staccato Screening
•  Prinergy PDF Workflow
• SSL Secured FTP Site
• Direct-to-Plate Magnus 800

  Design & Production 

•  Outside agency support
•  Supplement In-house Creative Staff
• Develop Original Concepts 
• Follow Existing Corporate Graphic Standards

 CD/DVD Duplicating

•  Data Duplication 
• Thermal Label Printing

Bindery

• Folding 
• Scoring 
• Perforating 
• Stitching 
• Perfect Bind 
• Die Cutting 
• Embossing 
• Foil Stamping 
• Gluing
• Drilling
• Mounting
• Sequential Numbering

  DOKSHOP: Online e-Commerce Website

• Pre-approved Products
•  Brand consistency
• Static and Dynamic Fields
• Instant Online PDF ApprovalView Order Status and History
• Customizable Shipping

State-of-the-Art Warehouse Facility

• Product Inventory Storage
• Clearly Labeled Product with Scannable Bar Codes

 Fulfillment  

• Computerized Pick & Pac
• Build Kits of Various Configurations Requirements
• Bulk or Custom Packaging to Fit your Unique
• Ship to Single or Multiple Locations

Mailing, Shipping & Receiving

• CASS Certified Mailing Services
• Database Management
• Inserting
• 1st Class, Standard Presort
• Bulk Mail with FedEx Overnight
• 2-day or Ground Shipping
• Common Carrier

 

Contact Prisma Graphic for a quote on all your printing, design and mailing needs.

 

A commerical printer, much more than ink on paper.

Prisma Graphic:   Paving the Way to a marketing solutions provider.

 

To compete as a traditional commercial printer in today’s economic climate and evolving market takes vision. For Prisma Graphic, that vision has been to provide unmatched customer service, consider every client a partner and offer economical marketing solutions beyond ink on paper.

 Prisma started as a boutique print shop over 29 years ago, and in 2000 the privately-held company transferred ownership to Bob Anderson. Rather than remaining a great traditional printer, Bob has worked to transform Prisma into an all-inclusive print and marketing solutions provider to help clients improve, implement and execute their marketing efforts. Ever since the transition, the company has experienced 15-20% annual growth each year.

 Our staff views every project as an opportunity to further the success of our clients’ image, initiatives and marketing  goals. From our 82,000 square foot facility in Phoenix, we provide design support, heat-set web, sheetfed, variable data printing, full bindery, fulfillment services and complete direct mailing. Additionally, Prisma has a proprietary online product called dokshop – a dynamic online solution enabling our clients to brand manage, distribute products worldwide and print on demand at their convenience. We are also very proud of our green initiatives, which include recycling paper, cardboard, ink cans and drums and printing with vegetable and soy-based inks.

 We know you have many choices when it comes to printing. Give Prisma a call today at 800 379-5777 to discuss your next print marketing solution – See firsthand what it really means to Print Smart.

Why printing? The ways Prisma Graphic can help your company prosper.

Why printing?  The ways printing helps your company prosper.

   At one time or another we all have taken printing for granted. Perhaps because print has been the world’s number one communication medium for so long, we tend to overlook its impact and power. That oversight could be detrimental to the success of a marketing campaign, a product launch or a branding initiative trying to make connections. Consumers trust print, feel comfortable using it and are unable to fast forward past it. Electronic content comes and goes and when it’s gone, your message disappears with it. Print, on the other hand, is there for the long run.

 According to a recent survey by the Magazine Publishers of America 24% of readers will pass along an interesting article to someone else, 23% will save it for future reference and 13% will visit a relevant website; giving advertisers double and triple bonuses on their marketing investments.

This magazine is dedicated to the persuasive power of print and how it continues to evolve and play an important role in the marketing mix. Along with several informative articles throughout, we have included the advantages of using print. We hope you find this blog informative, inspiring and ultimately beneficial to your marketing efforts.

 Sincerely,

The Prisma Graphic Team

Prisma Graphic provides print smart marketing solutions.

Prisma Graphics – Relationships Redefined: Our sales story

  There are all kinds of sales people, all kinds of buyers and endless bargaining options. Selling a product or service based on price alone is one approach. Being able to earn a long-term business relationship as a trusted solutions provider, however, is something completely unto itself.

 Alan McAbee, Prisma Graphic’s General Manager says, “By offering creative ideas, adding project value and even knowing equipment limitations, our sales team demonstrates Prisma’s fair business practices right off the bat.” He goes on to say, “No matter the level of experience, each member of our sales staff has a team of industry professionals behind them to help our clients make the most informed, economical decisions for the specific needs of every project.” 

Our ability to sell marketing solutions and secure business with some of the largest and most reputable companies in the world goes well beyond a passion for print and seasoned industry knowledge. The Prisma sales team has redefined the rapport between a printer and its buyers by focusing on one key element. Trust.

 “I will never forget the satisfaction I felt for the trust and loyalty of my first corporate client,” says Prisma’s Vice President of Sales, Tim Bateman. “As a salesperson, it is an extremely rewarding experience when a client decides to work with you, and the company that you represent, when you know they have countless options.”

 That ideology is just a part of our Print Smart philosophy. From the initial contact, to the delivery and success of each project, we ensure our clients are satisfied throughout the entire production process. We understand partnerships and strive to offer a wide selection of solutions and programs that exceed our clients’ expectations.

 Call one of our Prisma’s Sales Representatives today to learn more about what it really means to Print Smart (800 379-5777).