Posts filed under ‘printsmart’
PRISMA GRAPHIC COMMEMORATES 30 YEARS
Reflecting on 10 years of significant growth
PHOENIX, Ariz. – February 1, 2010 – While a tough economy has consumed a number of its competitors, Prisma Graphic Corp. will mark its 30-year anniversary this year. The company, which began in 1980 as a small boutique print shop, has since transformed itself into an all-inclusive marketing solutions provider under the leadership of Bob Anderson.
Voted #1 by its customers in Ranking Arizona for the past three years, Prisma Graphic is committed to ongoing product and service enhancements – utilizing technology and refining online products to satisfy the marketing efforts of its client base. Prisma is committed to providing clients highly-targeted direct response campaigns, integrated with online micro-sites for data collection, personalized email and/or mobile message follow-up, database management and tools that report final return on investments. (more…)
The Spirit of Giving- Prisma Graphic teams up with St. Mary’s Food Bank for an 8,000 can food drive.
A Gift to Many at the Holiday Season.
Being in the service business, the notion of positively impacting others comes natural to all of us at Prisma Graphic. We are fortunate for our partnerships and we count our blessings every single day. In the spirit of the holiday season we hope to unite the resources of our clients, co-workers, families and friends to help our community. Prisma Graphic has set a goal to collect 8,000 cans of food to donate to St. Mary’s Food Bank Alliance by the end of January 2010.
St. Mary’s Food Bank Alliance, the world’s first food bank, is a non-sectarian, nonprofit organization that alleviates hunger by efficiently gathering and distributing food to sites that serve the hungry. Covering 13 of Arizona’s 15 counties, this worthy organization is committed to volunteerism, building community relationships and improving the quality of life for all Arizonans in need.
As a special thank you for your continued support and patronage, Prisma Graphic will match all donations can for can or dollar for dollar until this goal is reached; a perfect way to give a deserving family a happy holiday.
Please join us to make a donation:
Simply click here to contact Prisma Graphic to arrange for the pickup of your food or monetary donation. We’ll contact you to coordinate a convenient time for one of our delivery drivers to stop by your location
2010 – The Spirit of Giving Continues…
To continue the spirit of giving throughout 2010, Prisma Graphic is planning the following company events to support our community. Please check back for updates throughout the year.
April – May 2010: Habitat for Humanity
October 2010: Race for the Cure
November – December 2010:
St. Mary’s Food Bank Alliance Drive and
Crisis Nursery Hope for the Holidays Campaign
A commerical printer, much more than ink on paper.
Prisma Graphic: Paving the Way to a marketing solutions provider.
To compete as a traditional commercial printer in today’s economic climate and evolving market takes vision. For Prisma Graphic, that vision has been to provide unmatched customer service, consider every client a partner and offer economical marketing solutions beyond ink on paper.
Prisma started as a boutique print shop over 29 years ago, and in 2000 the privately-held company transferred ownership to Bob Anderson. Rather than remaining a great traditional printer, Bob has worked to transform Prisma into an all-inclusive print and marketing solutions provider to help clients improve, implement and execute their marketing efforts. Ever since the transition, the company has experienced 15-20% annual growth each year.
Our staff views every project as an opportunity to further the success of our clients’ image, initiatives and marketing goals. From our 82,000 square foot facility in Phoenix, we provide design support, heat-set web, sheetfed, variable data printing, full bindery, fulfillment services and complete direct mailing. Additionally, Prisma has a proprietary online product called dokshop – a dynamic online solution enabling our clients to brand manage, distribute products worldwide and print on demand at their convenience. We are also very proud of our green initiatives, which include recycling paper, cardboard, ink cans and drums and printing with vegetable and soy-based inks.
We know you have many choices when it comes to printing. Give Prisma a call today at 800 379-5777 to discuss your next print marketing solution – See firsthand what it really means to Print Smart.
Why printing? The ways Prisma Graphic can help your company prosper.
Why printing? The ways printing helps your company prosper.
At one time or another we all have taken printing for granted. Perhaps because print has been the world’s number one communication medium for so long, we tend to overlook its impact and power. That oversight could be detrimental to the success of a marketing campaign, a product launch or a branding initiative trying to make connections. Consumers trust print, feel comfortable using it and are unable to fast forward past it. Electronic content comes and goes and when it’s gone, your message disappears with it. Print, on the other hand, is there for the long run.
According to a recent survey by the Magazine Publishers of America 24% of readers will pass along an interesting article to someone else, 23% will save it for future reference and 13% will visit a relevant website; giving advertisers double and triple bonuses on their marketing investments.
This magazine is dedicated to the persuasive power of print and how it continues to evolve and play an important role in the marketing mix. Along with several informative articles throughout, we have included the advantages of using print. We hope you find this blog informative, inspiring and ultimately beneficial to your marketing efforts.
Sincerely,
Prisma Graphic provides print smart marketing solutions.
Prisma Graphics – Relationships Redefined: Our sales story
There are all kinds of sales people, all kinds of buyers and endless bargaining options. Selling a product or service based on price alone is one approach. Being able to earn a long-term business relationship as a trusted solutions provider, however, is something completely unto itself.
Alan McAbee, Prisma Graphic’s General Manager says, “By offering creative ideas, adding project value and even knowing equipment limitations, our sales team demonstrates Prisma’s fair business practices right off the bat.” He goes on to say, “No matter the level of experience, each member of our sales staff has a team of industry professionals behind them to help our clients make the most informed, economical decisions for the specific needs of every project.”
Our ability to sell marketing solutions and secure business with some of the largest and most reputable companies in the world goes well beyond a passion for print and seasoned industry knowledge. The Prisma sales team has redefined the rapport between a printer and its buyers by focusing on one key element. Trust.
“I will never forget the satisfaction I felt for the trust and loyalty of my first corporate client,” says Prisma’s Vice President of Sales, Tim Bateman. “As a salesperson, it is an extremely rewarding experience when a client decides to work with you, and the company that you represent, when you know they have countless options.”
That ideology is just a part of our Print Smart philosophy. From the initial contact, to the delivery and success of each project, we ensure our clients are satisfied throughout the entire production process. We understand partnerships and strive to offer a wide selection of solutions and programs that exceed our clients’ expectations.
Call one of our Prisma’s Sales Representatives today to learn more about what it really means to Print Smart (800 379-5777).
Print Smart: The Rewards of Being Green
Print Smart: The Rewards of Being Green
Despite the growth and popularity of the Internet as a marketing tool, the mailbox continues to be the preferred communication channel for information, promotions and announcements. According to a study by International Communications Research1, 70% of consumers prefer direct mail compared to 18% who prefer email.
As consumer concern for the environment increases, so has sensitivity toward direct mail and its perceived negative impact. While direct mail accounts for only 2% of the country’s municipal waste, it is still a concern for businesses that use direct mail as a marketing strategy.
So, what can marketers do to accommodate today’s consumers? Print Smart. For Sherri May & Company, a mailing proponent that specializes in direct marketing, being green is the positive result of simply printing smart. “We’ve been the most successful when we focus on delivering the right message, to the right audience, at the right time, using the most energy and cost-efficient means possible. Green production is a win-win all the way around,” explains Sherri May.
To address the growing concerns of the environment and the impact of direct mail, the Direct Marketing Association, Pitney Bowes and the United States Postal Service have all published practical steps to become more efficient in direct mail and thus more environmentally responsible.
Data Management – Reducing Undeliverable Mail
Each year almost 60 billion pieces of direct mail end up in landfills. By working with a partner who understands how to minimize undeliverable records and optimize the production process in general, you can save as much as 30% on each and every mailing. Incorporating USPS endorsed NCOAlink® software, Intelligent Mail® and OneCode ACSTM into the data process will ensure accuracy, helping to maximize ROI while maintaining good environmental stewardship.
FSC Certified versus Traditional Recycled Paper
Besides positively positioning your company’s image, for little or no additional cost, using an FSC Certified paper helps reduce global warming, save forests, conserve water and lower emission of toxic pollutants. Moreover, using a recycled FSC Certified paper supports municipal recycling collection programs and diverts usable materials from incinerators and landfills.
Generally speaking, the benefits of using a traditional recycled paper are more of a perception than a reality. Many countries continue to destroy rain forests for the hemp needed to produce the original papers used in the recycling process today. In fact, recycling traditional paper actually depletes more in fossil fuel and other non-renewable resources in the collection, fabrication and delivery than it saves for the environment. The FSC Certification demonstrates that your finished product was produced from start-to-finish, using sources and methods that promote responsible forest management worldwide.
Manage the Mailbox
When possible, try to consolidate your message into fewer mailings. Instead of mailing monthly, consider mailing quarterly and augmenting the effort with opt-in, personalized phone and/or email communications. Combine multiple messages into a single envelope and always utilize the front and back of each insert. “Companies that are able to coordinate all their mailings through a single internal point person, do a great job of managing the customer mailbox. Customer perception can turn negative when they receive multiple mailings from the same company within a short period of time,” says Sherri May. These minor adjustments will stretch your marketing dollars and help to reduce your company’s impact on the environment.
Manage the Message
Making an impression is sometimes easier than most people think. Minor size adjustments, self-mailers versus envelope mailers and even using a pre-printed corporate mailing permit instead of stamps, can all extend the budget of a direct mail piece. This creative thinking not only improves efficiency, but also inherently applies eco-friendly practices.
Poly versus Poly-Less Envelopes
Implementing the use of a window envelope is a smart way to retain personalization, yet avoid the extra cost of match mailing. Also, by using poly-less window envelopes, especially on larger quantities, you can reduce production costs while making these envelopes easier for consumers to recycle.
Vegetable/Soy or Petroleum Inks
The increasing demand for a front-to-back eco-friendly process has made vegetable and soy-based inks more cost-effective than ever before. Today, these inks are very competitively priced against petroleum-based inks, and customers appreciate receiving printed pieces from those who demonstrate a commitment to the environment.
Always Consider the Combo
Printing one project at a time is always more costly than printing multiple projects at once. Although that’s not always possible, a strategic approach to your next staggered, multiple-piece campaign could save your company thousands of dollars, while also reducing the manufacturing waste of the overall campaign.
Become an Environ-mail-ist
Employing these simple initiatives into your direct mail strategy can improve your company’s image, will be good for your budget and ultimately good for our planet. Print Smart is more than a philosophy for Sherri May & Company and Prisma Graphic. We all have a responsibility to our clients and to our shared environment. Plus, if we’re able to reduce a carbon footprint along the way… we all win!
Contact Sherri May & Company today to discuss everything from data optimization, mailbox management and how to develop a results-driven direct mail campaign that positively impacts our environment. Call 602 547-7020 or visit www.sherrimayco.com .
1 International Communications Research (ICR) study dated 6/11/2007
2 The Truth About Green, February 2008, © Pitney Bowes Inc.
3 Forest Stewardship Council, see www.fsc.org for more information
Mailing Made Simple
Over the years it became increasingly clear that print buyers were becoming tired and often frustrated managing multiple vendors in the direct mail process. This is especially true considering the everyday pressure to find ways of improving speed to market, while reducing costs at the same time.
In response, Prisma Graphic hired a mailing expert, invested in the equipment and launched an in-house mailing department almost three years ago. This move quickly became an invaluable addition to our service offerings. We have been able to shorten turnaround times and reduce overall project costs for our clients. Today, our mailing department drops over 1.5 million pieces per month and continues to grow in output.
Advantages of a Knowledgeable One-Stop-Shop:
• Start-to-finish quality control by a trusted contact
• Improved speed to market
• Waste reduction by using USPS endorsed NCOAlink®, Intelligent Mail® and OneCode ACSTM processes
• Availability of saturation or demographic-specific list purchases
• Promotional results tracking
To find out how Prisma can help you reduce costs and make
your next direct mail project seamless, contact your a Sales Representative, or John Pisauro at 800 379-5777 or johnp@prismagraphic.com.
Sustainable Actions
Everyday at Prisma Graphic, we search for ways to step a little softer on the earth. From the inks we use and the paper suppliers we support, to the design of our 82,000 square foot facility and the company-wide recycling program, we are proud to say we have successfully implemented one of the most aggressive sustainability programs in our industry.
Most of our success and efforts are thanks to our General Manager, Alan McAbee. His 29+ years of seasoned commercial printing experience and devotion to sustainability have benefited Prisma, as well as the green initiatives of some of our clients, Arizona State University in particular. Truth be told, Alan is always willing to discuss current trends and real-world sustainability applications with anyone who shares his passion.
Prisma’s initiatives include:
• Vegetable and soy-based inks
• Energy-efficient equipment
• Low-wattage halogen bulbs used in offices
• Recycled shipping cartons
• Recycle paper, aluminum and cardboard
• FSC Certified & FSC Certified recycled paper
• Trip Reduction Program (rewards for use of alternative transportation)
• Eco-friendly floor mats, cleaning and restroom supplies
• High efficiency HVAC units
For more information about sustainability or to learn how Prisma can help with your efforts, please contact a Sales Representative, or Alan at 800 379-5777 or alanm@prismagraphic.com.
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